Watch: Saint Laurent Fall/Winter 2013 Campaign

Hedi Slimane have cast a slew of famous and fashion favourite people in his recent campaigns, clearly a clever move on his part to capture a younger, fashion obsessed audience who is compelled by the power of celebrity. Unconventional choices like Marilyn Manson lend weight to his attempt to build his brand’s cult status, and young beautiful things like Amanda Seyfried allow other young beautiful things to identify with the collection.

Hedi has recruited newly-recognized “bad girl” Cara Delevigne to star inthe Fall Winter 2013 campaign alongside musician Cole Smith, another perfect casting move considering Delevingne’s recent media saturation. 

There is a serious emphasis on colour and grunge in this collection and while the collection wasn’t received with open arms earlier this year, it is a collection that is totally wearable and is certain to be a blogger favourite this season. 

Check out the vid of some of the stills below.

1 Comment

  • Reply yslyenom Thursday 30th May, 2013 at 12:53 pm

    The video is a bit slow and kinda boring. Yes, the collection is wearable, there’s nothing to be excited to about.

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