We talk toxin-free health and beauty with natural skincare expert Irene Falcone. (Founder of toxin-free beauty e-tailer Nourished Life)
Irene is a mother of 4, and a reformed mainstream beauty addict. After years of battling fatigue Irene threw away all of her mainstream beauty products to “go organic.” Within just a few months she began to really see (and feel) the results. Irene started her business to help other women make the switch to natural and organic beauty products.
1. Could you please tell us what Nourished Life is?
Nourished Life is the ultimate shopping destination for anyone wanting to reduce the chemical overload on their bodies. Nourished Life specialises in organic, vegan, gluten free beauty and lifestyle products.
2. Could you give us a little rundown on how NOURISHED LIFE was born?
Nourished Life started as a simple blog in 2009 that sought out the best natural alternatives to mainstream beauty and lifestyle products. However all my readers kept asking me where they could buy these products as there wasn’t anywhere that had them all in the one place! That’s when I decided to create a space that made it easy to find and purchase all these amazing products.
3. In three words, what does Nourished Life stand for?
Detox, nurture, glow – this is what we base all of our product selection and blog articles around.
4. Who do you hope to help through Nourished Life?
All women out there who have been long time users of mainstream beauty products, who understand, or have experienced that they are not good for our health, but are not quite sure how to give them up (and what to replace them with.)
5. What and/or who inspires you?
Lorna Jane – because of her passion for a healthy lifestyle and her incredible business achievements. She’s an inspiration to all women.
6. What are your three favourite items currently available through your store?
Black Chicken Cleansing Oil
100% Pure Coffee Bean Caffeine Eye Cream
Eco Minerals Foundation
7. What is your ultimate dream for Nourished Life?
To bring my products into the hands of everyone who needs them and help make a positive, healthy change to their lives.
8. How do you juggle your career, home life and personal time? Any tips?
I have a great team of passionate like-minded people plus an extremely supportive and understanding family. In terms of fitting in personal time – I’m still working on that! I do make sure I do things like spending time with my family, yoga, power walks and cooking but I’m still mastering the art of pulling myself away from the computer!
9. What is the best way to get started with toxin-free living?
As your products run out, simply replace with a natural alternative! You don’t need to spend a huge amount of money doing it all at once.
10. Diet – meat and alcohol: do you think it’s best to completely avoid these (even organic varieties)?
Everyone is different, but personally, what works for me is everything in moderation. When I do drink wine, I always make sure it’s organic and preservative free and when eating meat, I only eat organic, free range and locally grown meat.
11. Ten items (not just from nourished life!) that you cannot live without?
My Hydrea dry body brush
Black chicken remedies cleanser oil
Raw cacao powder
Chlorine shower filter
My mac laptop
Dr. Alkaitis treatment oil
My Lorna Jane yoga pants
My Eco tan winter skin
100% Pure black tea pigmented mascara
12. What is your takeaway message for readers?
Always read the back of the label – not just the front before putting anything on your skin or in your body! That – and never be afraid to follow your dreams!
What are your views on toxin-free living? Is it something you would consider incorporating into your own life? We would love to hear your thoughts in the comments below!