Style Advice #4 – Evangelie Smyrniotaki
Since 2011, Style Heroine has curated high-end fashion, beauty and travel photography in the style of an online magazine, spawning success that has seen founder Evangelie Smyrniotaki jet off to fashion weeks around the world and collaborate with leading designers.
Her key advice for dressing is to consider your mood. When choosing an outfit she reflects on her mood and makes comfort a major element, although she is an impulsive buyer, and encourages this as a way of going with the flow and embracing fashion adventures, she told The Style Report.
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