Shona Joy’s Spring 2012 Campaign “This Side Of Paradise”

It’s all about the campaign video these days, and we are enjoying Shona Joy’s spring 2012 campaign for the This Side of Paradise collection.

The pieces are a thoughtful take on summer wear- with a combination of casual pieces that you could throw on and walk out the door in, and more tailored looks that add a sophisticated element to the collection.

Expect floor sweeping maxi dresses, chic shift dresses and elegant linen suiting that is as much home on the shores of Bondi as it would be on the Amalfi coast. Of course, colour is a strong element to the collection as well as some exclusively-designed prints that add an extra dimension to the pieces.

Check out the video below and get excited for summer!

SJSpring2012 from Marty McGrath on Vimeo.