The Art Of Ethical Fashion: Me & Ms Georgie

The modern day fashion world is fast becoming just as much about speed and technology as it is about design and technique. The ever-quickening fashion cycle, lab-coat textile technology, 3hr shopping deliveries, and the consumer’s desire to consume more fashion, and consume it faster is all evidence of this crazy 21st century-whirlwind-fashion-world.

And it’s a world where unfortunately, not everyone is a winner. Fast fashion and the requirement to achieve ever-greater production efficiencies and cheaper pricing often mean that ethics or the environment take a battering along the way. And that’s not cool. Incrementally though, it is possible for consumers and brands to make a difference – through not only acknowledging the necessity to improve how their fashion is produced, but by actually doing something about it as well.

Enter, Me & Ms Georgie.

Founded by Georgie Morell in 2014, Me & Ms Georgie is a refreshingly beautiful Australian label that celebrates a thoughtful and divine kind of luxury. Inspired during a trip to Morocco, Georgie was captivated by the old-world craftsmanship and rich aesthetic showcased by local artisans, and she was motivated to support them.

The Sofia Raffia Box Clutch featured with other gorgeous things! (via Me & Ms Georgie’s Facebook page)


Georgie decided to produce a line of bespoke accessories to promote opportunity, pride and prosperity for these artisans, and which celebrates their vast skill and cultural heritage. The distinctive collection includes shoes, bags, jewellery and objects of desire – all with a twist.

Each piece in the limited-edition collection is a celebration of colour, texture, uniqueness, style, form and function. The collection indulges in the exotic themes of traditional Moroccan artisan craftwork and mixes it with contemporary flashes of colour and detail.

The Me & Ms Georgie collection skilfully brings together natural fibres (think timeless raffia), earthy metals (beaten natural silver), textural finishes (beautiful ponyskin) as well as shell, leather, silk and gemstone.


The Amelia Raffia Loafers. (via Me & Ms Georgie’s Facebook page)


Standouts from the collection include: the Amelia Raffia Loafer (a hand-woven raffia loafer with a perfect masculine/feminine aesthetic – featured above), the Sofia Raffia Box Clutch (a super-chic, two-toned hand-woven raffia clutch that mixes artisanal loveliness with on-trend minimalism), and the range of Bella Embroidered canvas totes (below).


The Bella Embroidered Canvas Tote bags in purple and silver.


Whilst focussing exclusively on natural materials and traditional production, the pieces in this range are anything but basic. To me they exude a sophisticated quirkiness that is distinctive and intelligent. I simply love the Me & Ms Georgie label – for it’s highly-wearable, ethically-sourced tactile designs, and for the heart that lies behind it. It is a label that captures the mood of today’s global fashion gypsy through original style, effortless confidence and classic details.

The Me & Ms Georgie collection will continue to evolve as Georgie explores colour, craftsmanship and the art of possibility.

The striking ‘Georgia Pony Clutch’ in vibrant orange.

Me and Ms Georgie is available exclusively online via their website. Click through to step into a world combining beautiful design with heart and story.  

Join the discussion! Please leave your comments below (and receive valuable Audrey Dollars for doing so!)


  • Reply Ethical Fashion In The Palm Of Your Hand: Good On You! – Breakfast With Audrey – Women's Online Fashion & Lifestyle Destination Monday 23rd November, 2015 at 4:20 pm

    […] RELATED – The Art Of Ethical Fashion: Me & Ms Georgie […]

  • Reply Crystal Monday 4th August, 2014 at 3:59 pm


  • Reply jessicawheelock Saturday 26th July, 2014 at 8:09 pm

    This is fantastic. And those shoes, bags – divine!

  • Reply Sparkles17 Tuesday 15th July, 2014 at 10:52 am

    Unique peices love them all.

  • Reply MonRose Monday 7th July, 2014 at 11:07 pm

    It nice!!!

  • Reply SuperStylish Monday 7th July, 2014 at 5:04 am

    Love the vintage style!

  • Reply SuperStylish Monday 7th July, 2014 at 5:03 am

    Very unique

  • Reply SuperStylish Monday 7th July, 2014 at 5:03 am


  • Reply lovelyloves Sunday 6th July, 2014 at 10:45 am

    I love these pictures!

  • Reply becci19 Saturday 5th July, 2014 at 1:32 pm

    love the clutch

  • Reply Whatthe Thursday 3rd July, 2014 at 10:05 am

    Butter nail polish is awesome!

  • Reply ragdollbaby Thursday 3rd July, 2014 at 1:17 am

    Great idea 🙂

  • Reply Whatthe Tuesday 1st July, 2014 at 2:30 pm

    Very nice clutch with the natural toned flap. Looks like a holiday clutch!♥

  • Reply Whatthe Sunday 29th June, 2014 at 4:23 pm

    the coco chanel packaging looks classy.

  • Reply Whatthe Saturday 28th June, 2014 at 8:26 pm

    Love butter nail polish – healthier option!

  • Blackberryheart
    Reply Blackberryheart Friday 27th June, 2014 at 4:31 pm

    Hmmm…. nice!

  • Reply stels Friday 27th June, 2014 at 3:19 pm

    ethical fashion <3

  • Reply Whatthe Friday 27th June, 2014 at 1:30 pm

    sunnies are very cute!

  • Reply yslyenom Thursday 26th June, 2014 at 10:53 pm

    The loafers are different and special.

  • Reply vikki18 Thursday 26th June, 2014 at 9:23 am

    lovely shoes

  • Reply amanda6393 Thursday 26th June, 2014 at 9:10 am

    Interesting pieces.

  • lanalang
    Reply lanalang Thursday 26th June, 2014 at 3:44 am

    Love this!

  • Reply daysofourlives123 Wednesday 25th June, 2014 at 9:44 pm

    Love the idea of this!!!

  • Reply BellaB Wednesday 25th June, 2014 at 11:15 am

    What a lovely collection, and a great ethos.

  • Reply Whatthe Wednesday 25th June, 2014 at 10:08 am

    Great to hear about a new thing – very informative article! : )

  • Reply stels Wednesday 25th June, 2014 at 8:48 am

    love it!

  • Reply stels Tuesday 24th June, 2014 at 10:12 pm


  • Reply stels Tuesday 24th June, 2014 at 10:11 pm

    love the style xx

  • Reply stels Tuesday 24th June, 2014 at 10:08 pm

    woooo ethical clothing all the way!

  • jazlovestoskate
    Reply jazlovestoskate Tuesday 24th June, 2014 at 6:55 pm

    I can’t say any of the items are my style but i do love what this brand is doing, its great to see people being given a fair go and fashion that is different to the mainstream made-in-china stuff!

  • Viggy
    Reply Viggy Tuesday 24th June, 2014 at 12:40 pm

    Interesting and informative

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