Battle Of The Mega Brands At Cruise 2016

Iconic fashion houses Louis Vuitton and Dior have dominated the fashion scene this month with the launch of their 2016 Cruise collections.

Given the artistic melting pot of surreal locations, unique architecture, innovative collections and superstar guests, invitations to the shows were as prized at as the clothes themselves with only the very top echelon of fashion observer getting access (we’re looking at you Nicole Warne, Mira Duma, Leandra Medine and Kristina Bazan.)

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Tourism and the fashion scene in California’s desert city, Palm Springs, has seen a revival thanks to Louis Vuitton’s decision to stage its cruise show there earlier this month. The sunny oasis setting perfectly complemented the luxury brand’s collection of neutral desert hues.

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Creative director of Louis Vuitton, Nicholas Ghesquière created a collection heavy in leather, long dresses and embroidered florals, evoking both Goth and softness to the collection. The LA Times had described it as “retro futuristic”.

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Cruise collections (usually a more wearable, pre-season line of clothing that is available in stores for a longer period of time) have received more recognition and hype lately. With the help of Instagram, Snapchat, and huge celebrity attendance, cruise shows have in turn become more extravagant and elaborate, creating headlines and Internet buzz.

According to Telegraph.co.uk, the Vuitton show gathered a huge 800 guests including clients, celebrities and journalists. It attracted prominent A-list guests such as Catherine Deneuve, Kanye West, Miranda Kerr, and Selena Gomez.

Image: Fashionata.com

The runway show was set in the famous Bob Hope house, known for its unique space-age looking architecture. Audience members watched from the lawn, as models walked on a poolside runway.