Launches Australian Exclusive

It’s hard to believe that only launched in Australia a year ago. Since its expansion from Britain to our sunny shores, Boohoo has gone from strength to strength, embracing the online, social media and bloggers coupled with their super accessible price point and on trend pieces that make them a surefire success.

Excitingly, Boohoo has taken notice of the Aussie love for online shopping and have launched an Australian exclusive collection.

Says CEO Carol Kane of the move, “As we looked around the shops on our first visit I was seeing the product I had purchased 3 or 4 months ago back in the UK. It was obvious to me that there was a demand for on-trend fashion and so we have made it our mission to start working much further ahead of the season, and deliver the trends to the Southern Hemisphere before they start even going out to Europe.” 

The first trend ahead collection for Aus is set to go live on the 9th of Sep which prices ranging from an amaazing $26AUS – $65AUS.

Check out some of the stunning campaign images below, or shop now!



  • Reply Ian Tuesday 10th September, 2013 at 10:28 am

    looks amazing,

  • Reply yslyenom Sunday 8th September, 2013 at 2:05 pm

    Going to check out their website after this.

  • Reply dj23249 Sunday 8th September, 2013 at 5:27 am

    Awesome, big fan of boohoo website

  • sommy7
    Reply sommy7 Friday 6th September, 2013 at 2:48 pm

    I love BooHoo-Crazy styles

  • Reply shazam Friday 6th September, 2013 at 9:34 am

    I love!! I purchased a heap of items last month and they were all fantastic. Overall, the quality of clothing/shoes is good, service is impeccable and well-priced too.

  • Reply amanda6393 Friday 6th September, 2013 at 9:03 am

    Love these designs!

  • Reply vikki18 Thursday 5th September, 2013 at 1:17 pm


  • Reply BellaB Thursday 5th September, 2013 at 11:32 am

    Actually, I don’t like these. I have no problem with photos of pregnancy – they can look beautiful – but I just don’t like these shots.

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