Beyonce For H&M Summer 2013 Campaign

All hail Queen Bey!

New shots of Beyonce and her bootylicious body for the H&M Summer campaign have hit the interwebs,  showcasing the international retailers latest swimwear offerings.  The gorgeous “Beyonce as Mrs. Carter in H&M” images coincide with the first The Mrs. Carter Show World Tour concert, which is set to start in Europe today.

The campaign is the next step in collaborations between the pop star and H&M, with Beyonce helping design several pieces of the Summer 2013 line.

Says Ann-Sofie Johansson (H&M’s head of design) of the collaboration, “What makes these pieces even more special is that Beyonce herself had input into the design, and they are full of her own personal style.” 

The shots were lensed by the legendary Inez van Lamsweerde and Vinoodh Matadin in the Bahamas (where else!), and sees Sasha Fierce rocking a bold red lip and matching cherry nail polish. 

The pieces will be available in May in H&M stores and online. Hurry up and get to Aussie shores please!!

Images courtesy of H&M


  • Reply dj23249 Monday 14th April, 2014 at 7:35 am

    Great location, great shoot and great swimwear

  • judi1
    Reply judi1 Saturday 20th April, 2013 at 11:28 pm

    Great photo shoot .. she has a hot bod. Love the flower touch.

  • Reply SuperStylish Friday 19th April, 2013 at 9:44 am

    Wish so bad that Australia had H&M >.<

  • Reply SuperStylish Friday 19th April, 2013 at 9:42 am

    Looks amazing

  • Reply amanda6393 Thursday 18th April, 2013 at 9:19 am

    Gorgeous as always!

  • Reply dj23249 Wednesday 17th April, 2013 at 6:53 am

    Super Sexy

  • Reply yslyenom Tuesday 16th April, 2013 at 11:39 pm

    Ever heard of the song bootylicious lol

  • Reply erinjayne Tuesday 16th April, 2013 at 1:24 pm

    When is H&M coming to Melbourne?

  • Reply Whatthe Tuesday 16th April, 2013 at 11:30 am

    I want summer to come round fast! Wow I didn’t realise how wide Beyonce’s hips were!

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