Aerie Launches “Aerie Real” Campaign

For spring 2014, aerie, which is American Eagle’s lingerie line (which we don’t get here but you can track down pieces online) has released their latest campaign which features models unretouched wearing their new collection of bras, underwear and bedroom apparel.

With the hashtag #aerieReal, their main focus is about real bodies, real women and how they can look confident and sexy in lingerie. The cynic in us does think this to be something of a marketing ploy, but hey, if it helps promote healthy body image…more power to you! Of course it helps the “real girls” in the photos are absolutely gorgeous too.

Says Jennifer Foyle, the brands Chief Merchandising Officer, “The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,”

What do you all think of the campaign? Just a press stunt or geniune?


  • Reply Sparkles17 Wednesday 7th May, 2014 at 10:19 am

    Beautiful and natural!

  • Reply yslyenom Monday 7th April, 2014 at 11:50 pm


  • Reply candicelee22 Wednesday 2nd April, 2014 at 4:22 pm


  • judi1
    Reply judi1 Monday 24th February, 2014 at 1:16 pm

    Love the catchphrase: ‘The real you is sexy’!

  • Reply dj23249 Thursday 23rd January, 2014 at 6:55 am

    Apparently nova fm and smoothfm are running the stopry about this advert on their webpages. Giving it alot of positive promotion

  • Reply dj23249 Thursday 23rd January, 2014 at 6:53 am

    Beautiful models, great to see them looking more real

  • Reply BellaB Monday 20th January, 2014 at 8:51 pm

    Hope they’re telling the truth, these girls are gorgeous.

  • sommy7
    Reply sommy7 Monday 20th January, 2014 at 8:02 pm

    The *Real* look is gorgeous

  • Reply yslyenom Sunday 19th January, 2014 at 12:35 pm

    Really pretty. Love the colours.

  • Reply dj23249 Sunday 19th January, 2014 at 6:37 am

    Great concept, I love the shots

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