#3 – Tash Sefton and Elle Ferguson
The fashion-forward duo are the faces behind website, ‘They All Hate Us’, founded over a decade ago. Hailing from retail backgrounds, the Sydney-based best friends were one of the first to transform their blog from a hobby into a profitable business via an online boutique.
More recently, Elle has also started her own beauty brand, Elle Effect, selling fake tan, while Tash is a self-labelled ‘fashion tastemaker and consultant’ offering her services as a stylist.
Sefton also co-hosted her own makeover show, Style Squad, in 2016-17 and has her own art business, Sefton Segedin, created with her sister Hayley Segedin.
Now a powerful force in the Australian fashion industry, we think we will see much more of these women yet.
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