As the rest of Australia awakens from its pandemic slumber and restrictions are eased, it’s time for many businesses to get down to just that – doing business.
If you’re a small business owner you’ve so far probably relied on the support of the community to help you through these troubling times. But now that things are returning to a degree of normality, you may need to think creatively if you want your business to prosper in the post-pandemic world.
Taking steps to build your business post-lockdown isn’t easy, but there are ways to step forward into a profitable new year if you think strategically and creatively.
How to refresh your business and position for growth in the post-pandemic environment
#1 – Build an app
As more and more businesses shift toward a customer-first-focus, the need for an app may be burning. But rather then send your project offshore, this is a time to look closer to home and support fellow businesses. There are many local design firms that specialise in Melbourne app development and they can create unique designs to help your business stand out amongst your customers.
Getting the best creative design for your app is important, as it can improve user experience and cut-through and ultimately strengthen conversions or sales. With many talented design businesses in Melbourne, there is certain to be a local business that meets your needs. Many Melbourne design businesses will work with the intent to better understand your business needs to design an app that truly tells the story of your business.
#2 – Refresh your brand
Branding in the modern world needs to be responsive to external change. In the current pandemic environment, many brands are focusing on refreshing their story to tell a narrative of well-being and safety.
Local Australian design businesses are experienced in helping create a brand story that can change the way consumers view your business. Refreshing your brand can help bring in new customers and realign expectations with your old.
It can be as simple as a refresh of your logo or a new piece of creative for your social media strategy. Whatever the need, local design businesses can help your business refresh to meet the new expectations in a post-lockdown environment.
#3 – Build the internal customer journey
Improving your retention and conversion of customers can be as simple as helping your staff understand what motivates them. The easiest way to accomplish this is through customer journey mapping. Journey mapping is a great way to step out the process your customers go through when dealing with your business, and can radically change the way your audience interact and advocate for your business.
There are many Sydney and Melbourne based design businesses that specialise in bringing these journeys to life, while helping your staff better understand your customers.
Once the process is complete, a designer can bring it to life with graphics, branding and even help develop visual personas. These personas help staff interact with customers to better serve their needs in a tailored way. Not only will your customers have a better experience, but you’ll feel better knowing you supported a local business.
#4 – Website design
If your business is considering updating its web design, then look to local design businesses for help. Design businesses are skilled at taking your old website and making it feel new and modern. A website refresh or new design is a great way to reintroduce or announce your business back into the post-lockdown market, and you can do this with a small or large budget depending on the scope.
Working with local design businesses makes it quicker and easier to understand exactly where you can refresh your site, and where you can introduce new design concepts to better connect with your audience. Supporting local design businesses with new projects has the double benefit of helping yourself while bolstering each other.