We Heart: Wildfox’s Clueless Inspired Campaign

Squee! Wildfox’s latest campaign, inspired by Miss Alicia Silverstone a.k.a Cher in Clueless is my favourite fashion moment from 2013 thus far.

Meaning what? The 90’s are back babeh, complete with mary jane platforms, thigh high socks and THAT Alaia dress.

Says designer Kimberley Gordon of the collection “I have always wanted to express something creatively that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl …It’s capturing a moment. I think I felt it first when I was about 12, around when Clueless came out, and I was so in love with the characters. I didn’t just love the clothes, I loved the girls who wore the clothes — which made me want to wear them even more.” Amen sister.

For the spring 2013 collection, Wildfox offers up super sweet miniskirt and blazer sets, plaid flannels that have Tai written all over then (rollin’ with the homies anyone), flower prints and some gorgeous t-shirts with some of our favourite Clueless quotes. Totally bogus.

Images: Eyegasm Brands