Prabal Gurung Fall 2011 Campaign

Droolworthy is one of those fashion industry buzz words that gets bandied about a fair amount in the media.

In this instance though, the word is nothing short of perfect to describe the Fall Campaign images of Prabal Gurung’s collection.

The offering for Fall 2011 is reportedly inspired by John Singer Sargent’s A Parisian Beggar Girl and Miss Havisham of Great Expectations (Fashionologie).

“We wanted a way to re-excite our customers and the digital arena while the collection was hitting floors. Collections are sent down the runway and by the time they are available for purchase people tend to forget how a dress moved or why a particular silhouette spoke to them a few months back,” explained the designer (Fashionologie).

There is something achingly beautiful about the shots, capturing the beauty in heartbreak and is captivating in its raw yet immaculately styled settings.

See for yourselves below.

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Images:Fashionologie