MAC Launches ‘Electric Cool’ Eyeshadow Collection

I know MAC is pretty much known for the five billion collections they launch each year and I’ll admit that usually I glance right over them. Only a handful have ever caught my attention and this one fits nicely in that handful.

The electric cool collection for fall 2012 is described as a set of 12 frosty, highly pigmented shadows with a light-weight formula. The shadows come in a range of vibrant colours, perfect for a night out or when you crave a bold pop of colour. The collection also comes with the 249 large shader brush to get that flawless application you see in all those MAC promo pics.

These were originally brought out to replace the big bounce shadows that launched earlier. The electric cool collection will be limited edition and available in August 2012.

The colours that will be in the collection are:
Pure Flash! – pale champagne
Superwatt – Light shimmering taupe
Dynamo – mid-tone coral
Love Power – soft shimmering rose
Coil – copper bronze
Electroplate – cool gunmetal grey
Blacklit – black with multi-dimensional pearl-
Brilliantly Lit – bright acid yellow green
Fashion Circuit – bright Kelly green
Switch to Blue – rich cobalt
Infra-Violet – mid-tone pink violet with blue pearl
Highly Charged – rich purple with pink pearl

So what do you guys think? Will you be running out to snatch these up or will you be leaving it?

Xx Jen

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37 Comments

  • Reply jetaime Thursday 2nd August, 2012 at 2:23 pm

    These look amazing – MAC always makes the best eyeshadows!

  • hausoftina
    Reply hausoftina Thursday 26th July, 2012 at 5:19 pm

    I can definitely see some colours that I quite like! Definitely going to check them out(:

  • Reply T1NA Wednesday 25th July, 2012 at 10:24 am

    so glam!

  • Reply vikki18 Monday 23rd July, 2012 at 5:30 pm

    amazing colors!

  • wanita
    Reply wanita Monday 23rd July, 2012 at 3:23 pm

    I want these beautiful colours

  • Reply dj23249 Monday 23rd July, 2012 at 8:05 am

    So colourful and bright. LOve it

  • Reply thugsy Thursday 19th July, 2012 at 7:14 am

    LOVE

  • Reply doogs Thursday 19th July, 2012 at 7:10 am

    I would love to try

  • Reply bardie Thursday 19th July, 2012 at 7:05 am

    pretty

  • Reply jarjar Thursday 19th July, 2012 at 7:02 am

    cool

  • jadoreDIOR22
    Reply jadoreDIOR22 Wednesday 18th July, 2012 at 7:34 pm

    OOO i wonder what you could do with ‘Brilliantly Lit’ … bright acid yellow green HMMM

  • Reply Zerotolove Wednesday 18th July, 2012 at 12:07 am

    Amazing colors! <3

  • Reply leckytomato Tuesday 17th July, 2012 at 10:13 pm

    wow-ing at the range available!

  • Reply becci19 Tuesday 17th July, 2012 at 6:36 pm

    ohhh pretty colours!

  • Reply stephvel Tuesday 17th July, 2012 at 6:06 pm

    So pretty

  • Reply Fiendangelical Tuesday 17th July, 2012 at 2:03 pm

    Love the colors!

  • ktbt888
    Reply ktbt888 Tuesday 17th July, 2012 at 1:11 pm

    What a great range of colours. so out there!

  • Reply jreilly Tuesday 17th July, 2012 at 8:57 am

    brights,love

  • Reply amanda6393 Tuesday 17th July, 2012 at 8:44 am

    Ooooh! Love metallics! Love the neutral shimmery shades and pinks.

  • Viggy
    Reply Viggy Tuesday 17th July, 2012 at 12:43 am

    I’m in love!

  • Reply srslyalex Monday 16th July, 2012 at 11:50 pm

    Superwatt sounds great!

  • Reply cindyfeng92 Monday 16th July, 2012 at 11:47 pm

    this looks insanely cool!

  • Reply punkemohardcore Monday 16th July, 2012 at 10:35 pm

    The cobalt looks gorgeous.

  • smurfette
    Reply smurfette Monday 16th July, 2012 at 9:42 pm

    they all look greeat

  • Reply stels Monday 16th July, 2012 at 9:23 pm

    loveeee

  • Reply ragdollbaby Monday 16th July, 2012 at 6:36 pm

    Can’t wait to check them out in August.

  • Reply AmberB Monday 16th July, 2012 at 6:08 pm

    Cool!

  • Reply Senorita Monday 16th July, 2012 at 4:04 pm

    wow love the colours

  • Reply Nimma Monday 16th July, 2012 at 2:32 pm

    wooow

  • Reply Cinthia Monday 16th July, 2012 at 2:29 pm

    omg i want!

  • Reply Ange Monday 16th July, 2012 at 2:28 pm

    this looks awesome

  • Reply KNY Monday 16th July, 2012 at 12:52 pm

    These look so amazing….

  • Reply cindyhu_1234 Monday 16th July, 2012 at 11:59 am

    I want the shiny dark blue colour eyeshadow!

  • billiecelene
    Reply billiecelene Monday 16th July, 2012 at 11:18 am

    Loving these new eyeshadow colours!

  • Reply jessicawheelock Monday 16th July, 2012 at 11:00 am

    These look amazing!

    • Reply stels Monday 16th July, 2012 at 9:24 pm

      seconded

  • Reply fengari Monday 16th July, 2012 at 10:54 am

    I’m loving the sound of these colours, especially Electroplate!

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