The official campaign for Emma Watson’s campaign for Lancôme shot by the one and only Mario Testino has been released for the Rouge In Love collection.
The second image is a peek at the concept stage of the campaign, so it is great to see these fashion drawings finally come to life.
The Rouge in Love collection is aimed at a youthful demographic and includes nail polishes, and a huge colour range of lipstick. Youcef Nabi (president of Lancôme International) told WWD that Lancôme wanted ”the idea is to make this young generation — that has been a gloss fan — come back to using lipsticks.”
Stay tuned for the collection to hit Australian stores in late March this year. What do you think? Are you a gloss girl for life or liking that lipstick is making a comeback?