BWA Chats to Maria, Makeup Director for the Make Up Store Australia

BWA had a chance to pick the brains of Maria Gabriel, the Makeup director for the Australian arm of the Make Up Store. Maria became a part of the Make Up Store phenomenon in 2005 when she and her family (two brothers, sister and relative) decided to introduce the brand to the sunny shores of Australia.

Check out Maria’s top tips for this season and stay tuned for a little make up session BWA is taking exclusively with Maria very soon!

What inspired your love of beauty and cosmetics?

I’ve always been inspired by the way make up and cosmetics can really transform the way you look! There are so many different ways to wear your make up, and I love that with one simple change such as a red lipstick can completely change your look. Even wearing very subtle make up can bring out a person’s best facial features.

Key makeup trends for this season?
A key trend here at Make Up Store for this season would definitely be using striking bold colours to define your features, with more of a focus on the eyes.

What is your personal beauty regime?
Firstly cleanse, tone, moisturise! I always apply a primer using one of my favourite products “Skin Serum” before applying my matte foundation. Then I use my light reflective liquid concealer “Reflex Cover” under my eyes as well as to conceal any redness. To set, I use a translucent powder.

For my eyes, I apply a light slight gold toned base eyeshadow colour all over my eyelids then I use a thin black eyeliner above my lashes. I then smudge a mid toned eyeshadow from the outer corner of my eyes and soften it out through the middle of my eyelids. To finish off I run black eyeliner along the inner rims of my eyes and then black mascara for my lashes. For the cheeks, I apply a matt bronzer just below my cheekbones and finish with a beige nude lipstick in “Breathless”.

It might sound like a lot of work, but once you understand what to do and where to place the colours, it becomes a routine which can be quite quick and simple!

Beauty and style inspirations?
I love how Jennifer Lopez and Angelina Jolie always look fresh and dewy – a classic look that never goes out of Style. Oh and of course the stunning Audrey Hepburn!

The one beauty product you can’t live without?
The best, creamiest black eyeliner ever – Make Up Store eyeliner “Darkest Shadow”!

You have quite the celebrity following, who are some of the stars that you cater to?
Fans of the brand include Janet Jackson, Gwen Stefani and Pink. Dannii Minogue especially loves our eyelashes and Deni Hines and Leigh Furlong frequently shop with us.

What’s in store for yourself and the Make Up Store in 2011?
2011 is an exciting year for Make Up Store as we are celebrating our 15th year anniversary! This year we are launching exclusive products in limited edition gold packaging as well as the long awaited empty palettes. We are excited about our growth within Myer department stores– we launched at the Bondi Myer in March and next month we are looking forward to the opening in Brisbane in April! It’s going to be a big year for Make Up Store – so make sure you keep up to date by visiting

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1 Comment

  • Reply Larina Wednesday 20th April, 2011 at 12:37 am

    I love Make Up Store it has the most amazing products I went into Paddington to pick up some products the eyepencil darkest shadow is gorgeous I think its become my favorite product to. Love this look above what colors.

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