Label Love: Illamasqua

We only recently discovered this beauty brand after visiting the beautiful Tailor Maid showrooms (photos to come!).

More than anything, I was dazzled by the simply overwhelming array of colours to choose from. This is often rare in beauty brands who try to cut costs by limiting their colour range. Not Illamasqua who’s open minded approach to all things make-up and beauty has allowed a whole new set of consumers to feel included in the beauty industry.

Taking its roots from the dark and illicit 1920s club scene, the brand aims to combine a rich heritage in the manufacture of make-up for film and theatre.

There is one key reason other than the amazing products (think, huge colour range of long lasting non chip nail polish and a new nail product in the works made out of rubber!). Illamasqua has lent their support to the heart wrenching story of Sophie Lancaster, a 20year old girl who was brutally bashed to death in 2007 just for her choice to look different.

In tribute to Sophie, Illamasqua commissioned ‘Dark Angel’ which is a haunting short film by award-winning French director, Fursy Teyssier. The brand aims to raise awareness for The Sophie Lancaster Foundation and raise£500,000 to help educate young people about tolerance.

Lend your support and watch the video below, or head here to find out how else you can help.

20 Comments

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