Presentation is everything in marketing, so it’s essential to prepare from all angles. In this post, we’ll help you identify and fix any issues that might be holding your business back.
There are many ways businesses self-defeat when it comes to their marketing approach. To explain this, we can to use an analogy. Imagine you’ve secured a date with someone you fancy. You work hard to remember details about them, you research venues to land on the perfect spot, and you arrive on time and you remain affable. But one key ingredient is missing: you didn’t wear the right type of outfit! Your date is dressed to the nines, and you’re in sweats and a hoodie.
While your date may not be too put off about this, it’s hard to deny that this faux pas brings down the impression of how you present yourself. The same thing can happen to your business.
So without further ado, please consider the following advice:
#1 – Don’t Run Before You Can Walk
You might be tempted to jump straight into flashy campaigns to hopefully generate success, but without the basics, it might not be effective. For instance, sure, you could invest in SEO without a good SEO site audit to begin with, but the results won’t be as smooth or as fast as it could be if you had planned properly with the data to hand.
If most of your marketing happens online, you need to have the basics covered, such as ensuring your website is up to scratch, your social media profiles are consistent, and you’ve got the right systems in place to track data. If you’ve done all that, your bigger efforts will land with more impact.
#2 – Consider Accurate Depictions
It’s natural to want to promote your goods and services in the best possible way – it’s logical, right? However, if the visuals are a little too polished, or the promises too lofty, you risk raising expectations beyond what you can deliver, and when that happens, even a good product can feel like a letdown.
The same logic applies to communications tone. If your business has a bit of charm or character, that doesn’t need to be scrubbed clean for the sake of looking corporate – which usually robs firms of all personality. If you run a hip barbershop, do you really need to act like you’re running an international software company?
Always tailor your marketing to what your audience prefers or is inspired by while also representing the worth of your brand and its unique identity. Brands that fail to achieve this basic point can fail to generate hype at all.
#3 – Avoid The Templates
Visual communications templates have their place in some respects, because they save time, offer structure, and help new ideas get off the ground quickly – but they can also make everything feel a little too predictable.
It doesn’t take long for people to spot a recycled format. So don’t fall in with everyone else, and make sure you have quality. If you’re hoping to perfect videography, do so with Unreal Media and services that understand brand goals and developments. Consider how you wish to be seen, and then try to maximise the return on that..
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