How To *Always* Buy The Perfect Bra

How to shop for the right bra:

First you need to ask yourself:

What sorts of outfits will you wear with the bra?

This will help guide you towards more appropriate styles, and away from something that might be uncomfortable or garish – take your outfit with you when you try on styles.

What sort of feeling do you want from the bra?

Is it to melt into your skin with comfort, create a larger bust, or tantalise your partner for a special occasion

Next, head into a specialist lingerie store. These stores are kitted with expert fitters who know their products and can help match you with something that fits. But – if you’d prefer to shop online, or cannot get into a store, you can also get your correct measurements at home by following a two step process.

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