Forever 21’st Holographic Fashion Show

Following in the footsteps of cutting edge brands like Burberry, Forever 21 presented their fall collection in a futuristic, holographic setting that saw the virtual models walking upside down, up virtual stairs and emerging from neon raindrops.

The key to the success of the show in the media is that it is accessible to the most important part of their business- the customer, and has shown in several countries so far. Have a look at the video for a taste of the show.