CEO Secrets: Kookai Co-Founder, Danielle Vagner

Kookai 15-16 Runway

Shanina Shaik at the ’15/’16 Kookai runway show on Wednesday wearing the Positano Dress and Brazillia Heels

BWA – What inspired you to start Kookai?

I was first introduced to the brand through one of my nearest and dearest friends – Paola. We were modelling together and she recommended Rob (Kookai co-founder) & I come to Paris and meet the owners. We quickly fell in love with the chic Parisian style and saw an opportunity to bring this style to Australia.

23 years on and we are now a vertical business that manufactures, designs and retails Kookai in Australia & New Zealand.  And – Paola and I are still the best of friends too of course!

BWA – What do you see as being the most important ingredient/s in Kookai’s long-lived success? 

There are so many elements that go in to creating a successful brand but for us it’s definitely been growing and challenging ourselves as a retail fashion business. We are always wanting to surprise our customers and give them something different every season.

The Kookai woman is always top of mind for us and I think this consistent filter has been one of the main ingredients in Kookai’s long lived success – she is our everyday inspiration so we cant go too wrong!

BWA – So who is the Kookai girl/woman?

She is adventurous, stylish, feminine, spirited, creative, on trend but not trend obsessed. She buys for herself versus buying whats in fashion. She is confident and inspiring.


  • Reply Sarah Tuesday 19th March, 2019 at 9:57 pm

    Hi Team,
    We would like to learn more about Fashion influencer Sydneyfashionlife.
    This girl is amazing-just 2 years into Australia and made it to vogue.
    We want to know more about her

  • Reply Emily Friday 9th September, 2016 at 9:06 pm

    Look beautiful!!!!

  • Reply BellaB Sunday 13th September, 2015 at 7:28 pm

    The brand seems to cut very small, though.

    • Vanessa Roberts - Editor
      Reply Vanessa Roberts - Editor Wednesday 16th September, 2015 at 8:36 am

      That’s annoying! Brands really ought to avoid doing this….

    • Reply Jessica King Wednesday 13th January, 2021 at 8:33 am

      Cut small is an understatement. They only let their approved sized people wear anything they “create”. Can’t believe such a morally deficient company gets such coverage. Fashion should not be totally unethical.

  • Luci
    Reply Luci Monday 7th September, 2015 at 4:26 pm

    Love Kookai!

  • Reply vikki18 Monday 24th August, 2015 at 4:55 pm


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