BWA Chats To: Alison Cotton, Creator of Joveeba

BWA had the pleasure of chatting to the stunning Alison Cotton, creator and designer of Joveeba on all things inspiration and fashion. 

What inspired you to create Joveeba?

I THOUGHT I HAD SOMETHING WORTH SAYING STYLISTICALLY , AND I WANTED TO GIVE THAT A VOICE. AND WITHOUT MUCH IN DEPTH THOUGHT AT ALL, I WAS GETTING SAMPLES MADE, CALLING BOUTIQUES AND TAKING ORDERS.

Who or what inspires you creatively?

MUSIC. ALWAYS MUSIC. AND MY BEST FRIEND, KT. PHOTOGRAPHY, ART, THE BEACH.

Best career moment to date?

BEING NAMED MERCEDES DESIGNER OF THE YEAR A YEAR OR SO BACK

Who is the Joveeba woman?

SHE IS SPIRITED, IMPERFECT AND EFFORTLESS

Can you fill us in on your current collection?

SUMMER 2011 IS ALL ABOUT CHASING THE ENDLESS SUMMER. I WAS INSPIRED BY JEFF DIVINE’S ICONIC BEACH IMAGES OF THE ’70S AND INFUSING THAT COOL, LAID BACK AESTHETIC INTO THE COLLECTION. THERE’S LOTS OF HAND KNOTTED DETAIL, BEACHY EASY SHAPES AND SWIRLING GEOMETRIC PRINTS.

What do you think the key trends to shop for are this summer?

CITRUS COLOURS ARE HUGE. A SHOT OF LIME LOOKS KILLER BACK WITH GREY, WHITE AND DENIM.

Your one item you can’t live without? 

OVERSIZED KHAKI MEN’S JACKET. MAKES A PRETTY DRESS LOOK SEXY IN AN INSTANT.

Your style icon is?

IT CHANGES ALL THE TIME BUT KATE BOSWORTH IS UP THERE AT THE MOMENT. LOVE HER LAID BACK MIX AND MATCH STYLE.

I ALSO HAVE AN ONGOING LOVE AFFAIR WITH JOHNNY DEPP. I HAVE A THING FOR PIRATES.

If you could have breakfast with anyone in the world who would it be and why?

KURT COBAIN BECAUSE THE MAN IS A GENIUS

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39 Comments

  • Reply dj23249 Saturday 28th December, 2013 at 5:33 am

    Great interview

  • newbie
    Reply newbie Tuesday 15th May, 2012 at 5:42 pm

    <3

  • finalheaven
    Reply finalheaven Friday 9th March, 2012 at 10:13 am

    love the clothes

  • leilani-lovebird
    Reply leilani-lovebird Thursday 27th October, 2011 at 6:35 am

    loving this…

  • Reply pearl06 Thursday 27th October, 2011 at 12:28 am

    Lovely

  • Reply EmmLucey Wednesday 26th October, 2011 at 7:50 pm

    I love the lookbook shots! Such a lovely label

  • jazlovestoskate
    Reply jazlovestoskate Wednesday 26th October, 2011 at 12:49 pm

    god i love that dress shes wearing under the top, must have it!

  • sumaya11
    Reply sumaya11 Wednesday 26th October, 2011 at 10:43 am

    Love the skirt!

  • spunkx
    Reply spunkx Wednesday 26th October, 2011 at 9:21 am

    the yellow dress is divine!!

  • Reply hightech-princess Wednesday 26th October, 2011 at 9:13 am

    johnny depp is a stunner!!!!!!!!!!!!!!!!

  • Reply livi Wednesday 26th October, 2011 at 9:07 am

    Love the otufits and great insight 🙂

  • Reply lizzie77 Wednesday 26th October, 2011 at 8:25 am

    love the outfit!

  • Reply thugsy Wednesday 26th October, 2011 at 7:36 am

    I Love the outfit
    Cool!

  • Reply lovelyloves Wednesday 26th October, 2011 at 7:34 am

    I love this brand!

  • Reply bardie Wednesday 26th October, 2011 at 7:29 am

    Arrr!
    I like!

  • Reply ang43@hotmail.com Wednesday 26th October, 2011 at 7:25 am

    yay 70’s great look!

  • Reply melissacicero Wednesday 26th October, 2011 at 7:21 am

    love this look

  • sommy7
    Reply sommy7 Wednesday 26th October, 2011 at 1:10 am

    I love the lime colour for summer too

  • Reply paoling725 Wednesday 26th October, 2011 at 12:43 am

    great

  • Reply simply Tuesday 25th October, 2011 at 11:50 pm

    love her outfit too:)

  • Reply vonisntflexi Tuesday 25th October, 2011 at 11:38 pm

    like her outfit! and comfortable collection:)

  • Myra
    Reply myra00 Tuesday 25th October, 2011 at 9:51 pm

    I love her outfit!

  • Reply maddidegaris Tuesday 25th October, 2011 at 8:49 pm

    she’s so cute

  • sbooth29
    Reply sbooth29 Tuesday 25th October, 2011 at 8:30 pm

    fantastic interview!

  • Reply chocolatelace Tuesday 25th October, 2011 at 7:41 pm

    hot outfit, whats with the capslock?

  • Reply audrey89 Tuesday 25th October, 2011 at 7:13 pm

    Love the outfits.

  • Reply Claireo Tuesday 25th October, 2011 at 7:07 pm

    I love her skirt too!!!

  • Reply mummo13 Tuesday 25th October, 2011 at 7:00 pm

    Love the clothes

  • Reply AlexandraRose Tuesday 25th October, 2011 at 6:58 pm

    Great!

  • Reply bluebird93 Tuesday 25th October, 2011 at 6:29 pm

    Love wat she’s wearing!

  • aimzybabe
    Reply aimzybabe Tuesday 25th October, 2011 at 6:12 pm

    Wow, some insanely beautiful designs! Thankyou so much for adding more interviews, they are such a pleasure to read. THANKYOU!! xx PS. Joveeba is sick! (in a good way)

  • jessielee
    Reply jessielee Tuesday 25th October, 2011 at 6:10 pm

    love the clothes!!

  • Reply betheliza Tuesday 25th October, 2011 at 5:39 pm

    One stylish chick!

  • Reply MsKimo Tuesday 25th October, 2011 at 5:13 pm

    Great questions and answers. I just can’t stand reading it when it’s in capitals though!

  • hausoftina
    Reply hausoftina Tuesday 25th October, 2011 at 4:43 pm

    I love the outfit that she’s wearing! It looks like a great collection as well(:

  • Reply youisntal Tuesday 25th October, 2011 at 4:23 pm

    thanks for the insight

  • Reply sallync Tuesday 25th October, 2011 at 4:13 pm

    I want that skirt she’s wearing!

  • Reply Tashie Tuesday 25th October, 2011 at 3:42 pm

    Love the 70’s look!

  • Reply Whatthe Tuesday 25th October, 2011 at 2:37 pm

    Yes Johnny Depp isn’t bad, he’s ‘bad’!

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