So we may not ever have read the glossy pages of ELLE Serbia, but the magazine has certainly caught the worlds attention with their latest cover star- Andrej Pejic.
The androgynous male model sports a black wig and Jean Paul Gaultier for the cover photo, again making us question the boundaries of gender in fashion, and indeed, in the wider world.
For the rest of the cover shoot, Pejic plays the role of both male and female in a cleverly shot spread (by Dusan Reljin), as a male in more Gaultier and as a female in La Perla and Agent Provocateur.
What do you think of the shoot below? Making a statement or just hype?