Zimmermann’s “High Summer” 2012 Campaign

Zimmermann have just released their latest campaign, and the result is pure swimwear perfection. That’s a rather large call, and dare I say – I’m more of a winter girl. However, there seems to be something about printed kaftans, white dresses, and dainty floral bikini tops that has me aching for lazy summer days. Shot in Malibu by Henrik Purienne and starring Hawaiian model Keke Lingard; the images have an effortless, relaxed feel to them and are framed against a glowing, colourful background.

You’ll also notice that the pieces are quite detailed and seem rather eclectic. Animal print, mismatched separates, geometric lines, and a decent amount of paisley seem to dominate the collection. Mind you, it most definitely works, and fits perfectly within Zimmermann’s aesthetic.

What do you think of the images?

Images: Zimmermann Facebook Page

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47 Comments

  • Reply yslyenom Tuesday 18th March, 2014 at 11:33 pm

    The photos capture summer perfectly.

  • Reply leckytomato Thursday 4th October, 2012 at 9:01 pm

    pretty!

  • Reply mandystsai Tuesday 1st May, 2012 at 8:36 pm

    Really suits the theme. Great clothes.

  • Reply lucinda Thursday 12th April, 2012 at 11:29 am

    Amazing

  • Reply diva_101 Monday 12th March, 2012 at 10:14 am

    wow this looks awesome

  • Reply hannahstoios Tuesday 27th September, 2011 at 12:29 pm

    🙂 🙂 🙂

  • Reply kittydoll Monday 26th September, 2011 at 8:51 pm

    I always love zimmermann, this season is just as amazing!

  • Reply chocolatelace Monday 26th September, 2011 at 8:20 pm

    i just died when I saw the coloured assymetrical abstract print bikini.

  • Reply dincy101 Monday 26th September, 2011 at 6:25 pm

    I love the geometric look that’s coming in. If only I looked as good as some of the models!

  • Reply Tessa Monday 26th September, 2011 at 12:39 pm

    Amazing. Makes me crave a poolside Summer.

  • sbooth29
    Reply sbooth29 Monday 26th September, 2011 at 9:44 am

    stunning colours!

  • citystyle93
    Reply citystyle93 Monday 26th September, 2011 at 9:21 am

    love love love the white dress

  • Reply lizzie77 Monday 26th September, 2011 at 1:34 am

    Summer feels like its around the corner with these photos.

  • Reply Serena86 Sunday 25th September, 2011 at 10:54 pm

    Great pieces

  • Reply Narao10 Sunday 25th September, 2011 at 7:46 pm

    Sexy! Love it!

  • hausoftina
    Reply hausoftina Sunday 25th September, 2011 at 7:39 pm

    I think that these images just scream summer! I love the white coverup in the second picture(:

  • Reply ECG Sunday 25th September, 2011 at 7:17 pm

    nice

  • Reply laurenchock Sunday 25th September, 2011 at 7:08 pm

    oh wow… that location looks amazing. i want to be there!

  • Reply ellyloves Sunday 25th September, 2011 at 5:22 pm

    Sexy stuff.

  • Reply mummo13 Sunday 25th September, 2011 at 4:47 pm

    Shame we can’t all look like the models – perfect!

  • sumaya
    Reply sumaya Sunday 25th September, 2011 at 3:05 pm

    I love the swimwear designs, very hot for summer!

  • Reply stefaneigh Sunday 25th September, 2011 at 1:40 pm

    Love the images, has me craving summer and dresses!!!!

  • Reply Claireo Sunday 25th September, 2011 at 1:31 pm

    Nice range!

  • Reply Bex Sunday 25th September, 2011 at 11:42 am

    Beautiful

  • Reply livi Sunday 25th September, 2011 at 11:31 am

    Beautiful <3

  • leilani-lovebird
    Reply leilani-lovebird Sunday 25th September, 2011 at 10:34 am

    loving the jumpsuit….

  • jennika
    Reply jennika Sunday 25th September, 2011 at 10:08 am

    the leopard print kaftan looks gorgeous!

  • Reply pauline12345 Sunday 25th September, 2011 at 1:47 am

    sexyyy! cant wait till summer (:

  • Reply lauraa Sunday 25th September, 2011 at 12:34 am

    so pretty

  • Reply piccolanippy Saturday 24th September, 2011 at 11:45 pm

    I love the details, like the animal print.

  • Fashionista8P
    Reply Fashionista8P Saturday 24th September, 2011 at 11:41 pm

    this makes me want to jump in a car and drive to the beach!!

  • Reply audrey89 Saturday 24th September, 2011 at 10:14 pm

    Looks great!

  • huangyuyu
    Reply huangyuyu Saturday 24th September, 2011 at 9:24 pm

    Wow ~ LOve it!

  • Reply diamond0901 Saturday 24th September, 2011 at 9:21 pm

    awesome designs

  • Reply vonisntflexi Saturday 24th September, 2011 at 8:22 pm

    i like the 3rd image! well taken!!

  • Reply doogs Saturday 24th September, 2011 at 8:10 pm

    bliss

  • aimzybabe
    Reply aimzybabe Saturday 24th September, 2011 at 7:36 pm

    Gorgeous!

  • Reply ggional Saturday 24th September, 2011 at 5:20 pm

    love the white dress!!!!

  • Reply lovelyloves Saturday 24th September, 2011 at 4:54 pm

    My boyfriend likes this. * Rolls eyes.

  • Reply aeedgar Saturday 24th September, 2011 at 2:42 pm

    Summer is going to be soooo much fun (:

  • Reply AlexandraRose Saturday 24th September, 2011 at 1:57 pm

    I loveee Zimmerman!

  • Reply Whatthe Saturday 24th September, 2011 at 1:47 pm

    I love the casual mix-n-match styles for easy summer wear. It’s so easy for us amateur fashionistas to look good when we throw something together out of what we have in our cupboards too. Love the femininity of the details too. ♥

  • SamanthaEss
    Reply SamanthaEss Saturday 24th September, 2011 at 1:13 pm

    They always get it right! Wish my bum would fit in their togs though 🙁

  • Reply thugsy Saturday 24th September, 2011 at 12:19 pm

    I am loving it right now

  • Reply bardie Saturday 24th September, 2011 at 12:12 pm

    can’t wait for summer

  • Reply jarjar Saturday 24th September, 2011 at 12:10 pm

    I love the pool picture

  • Reply jarjar Saturday 24th September, 2011 at 12:08 pm

    loving it

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