In an age where almost everyone can start their own business, many of us are looking at our passions and coming up with ways to monetise them.
While it might be tempting to explore your dreams of becoming an international business owner, remember that starting your venture will be a lot of work, and you’re going to need to be dedicated in seeing it through the ups and downs!
After researching your concept and the marketplace thoroughly, it’s essential to develop a business plan, and commit to it 100% – no matter how “part-time” you are planning to go.
The age of e-commerce has made it incredibly simple to build a platform where you can sell your fashion ideas and make a profit. The more professional your attitude, the more likely that your new business venture will be a success.
Here we round up the 3 keys to turning your passion for fashion into a thriving business.
#1 – Create a brand
The very concept of ‘brand’ can create a lot of confusion, but this needn’t be a complicated process. Thanks to your business plan, you should have already honed in on your ideal customer demographic, including their likes/dislikes and other preferences. Once you have your key customer in mind, simply make sure that every branding decision you make is targeted at that exact demographic.
Branding does not have to take a lot of time, and most of your initial ideas may simply need a little tweaking after your market research. Do some research into the psychology of branding, and you’ll have a much better idea of how to create the best personality and interaction strategy of your new business.
#2 – Update your technology
If you hope to trade online, then getting yourself a reliable website platform should be at the top of your To-Do list. If you happen to have a blog and a readership, then it can be lucrative to monetise your content, or piggyback your products onto your platform.
In the blogging rush of the last decade, most people wouldn’t have considered the idea of combining e-commerce with their blog, so you could find that your blogging platform isn’t up to the task of selling products. Sites like Shopify are dedicated to eCommerce selling, so it’s always worth looking at making the transfer from your existing site to somewhere that is scalable and can actually guide your eCommerce business.
If you think that transferring all of your existing content to another location is going to be difficult or time-consuming, you might be surprised by just how easy migrating from Magento or from WordPress can actually be. Remember, technology can be of enormous benefit to your business, so always use the most up to date and specialised tech you can find.
#3 – Build an audience
If you are assuming that customers are going to be able to find you without doing any work, then you might be in for a shock! In the age of the internet, consumers are spoiled for choice, and they don’t want to have to hunt to find what they need.
When it comes to selling fashion items like clothes and accessories, the competition is fierce, so you’ll need to work hard to be visible.
While you’ll certainly need some marketing awareness, the process isn’t as complicated as you might think, and much can be easily learned. Simply knowing the basics of SEO and how to use content to grow your business will take your brand a lot further along the road to success than just “hoping for the best.”
It can take time to build up your business, but the more professionally you approach it, the more likely that you will be to make it a success. Take notes from the businesses you admire that have proven to be successful, and you could be running your own flourishing fashion business in no time.
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