Story By: Tracy Samimi & Zoe Grant
Gym Class ’14 Represent: Arguably the hottest trend of this year is one that embodies a comfortable Sport Luxe / Normcore edgy yet slouchy look all-in-one.
(Editors note: What on earth is Normcore? The New York Times defines it thus: “Normcore (noun) 1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire” So that clears that up.)
Go back a step? – THE ANATOMY OF A TREND: SPORT LUXE
Dust off those tights and sweats (no, not the Olivia Newton-John bad boys) and pair them up with Marants or those coveted Nike kicks and join the movement.
For inspiration, look to El Presidente Pip Edwards (General Pants’ Creative Director and all-round cool girl) who leads this fashion-savvy pack, with Christine Centenera of Vogue Australia coming in a close second, and Amanda Shadforth of OracleFox blog rounding out the team in third!
Our tip: Mix feminine with the relaxed, minimal, and sporty pieces in your wardrobe and you’re guaranteed success. We’re talking hoodies around the waist, bombers, jersey tee’s and if you’re a brave fashionista – those track pants. Our biggest tip of all – less is more!
NB: you do not have to be athletic to join the Sports Luxe team. It’s all in the attitude!
Celine Deep Square sunglasses (look for less: here) | MaxMara breasted coat (look for less: here , here and here) | Adidas Trefoil shirt | Balmain Panelled denim mini skirt (look for less: here and here) | Isabel Marant Bobby sneakers (look for less: here) | Alexander Wang Prisma Skeletal backpack (look for less: here and here) | Ice Watch Forever Blue
Tracy & Zoe two in a million
More crazy trends here: FASHION’S MOST WANTED
What do you think of the updated sport-luxe trend? Is this something you would wear? Let us know in the comments below, and earn valuable BWA Dollars for doing so!