Shona Joy’s Spring 2012 Campaign “This Side Of Paradise”

It’s all about the campaign video these days, and we are enjoying Shona Joy’s spring 2012 campaign for the This Side of Paradise collection.

The pieces are a thoughtful take on summer wear- with a combination of casual pieces that you could throw on and walk out the door in, and more tailored looks that add a sophisticated element to the collection.

Expect floor sweeping maxi dresses, chic shift dresses and elegant linen suiting that is as much home on the shores of Bondi as it would be on the Amalfi coast. Of course, colour is a strong element to the collection as well as some exclusively-designed prints that add an extra dimension to the pieces.

Check out the video below and get excited for summer!

SJSpring2012 from Marty McGrath on Vimeo.

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32 Comments

  • Reply thugsy Saturday 21st July, 2012 at 8:32 am

    Nice

  • Reply doogs Saturday 21st July, 2012 at 8:30 am

    beautiful

  • Reply bardie Saturday 21st July, 2012 at 8:26 am

    very nice

  • Reply jarjar Saturday 21st July, 2012 at 8:22 am

    pretty

  • Reply adnrew Friday 20th July, 2012 at 12:50 am

    well made

  • Reply MsKimo Thursday 19th July, 2012 at 5:03 pm

    Beautiful!

  • Reply jreilly Thursday 19th July, 2012 at 8:25 am

    nice video

  • sommy7
    Reply sommy7 Wednesday 18th July, 2012 at 8:49 pm

    Interesting

  • xbecccc
    Reply xbecccc Wednesday 18th July, 2012 at 5:37 pm

    love the video

  • Reply cindyhu_1234 Wednesday 18th July, 2012 at 4:15 pm

    looks great!

  • Reply Ange Wednesday 18th July, 2012 at 11:06 am

    lovely

  • Reply Senorita Wednesday 18th July, 2012 at 10:36 am

    great video

  • Reply KNY Wednesday 18th July, 2012 at 10:08 am

    Very interesting video..

  • Reply Jenna Wednesday 18th July, 2012 at 8:40 am

    amazing

  • Discomilk
    Reply Discomilk Wednesday 18th July, 2012 at 7:49 am

    Just simply lovely 🙂

  • Viggy
    Reply Viggy Wednesday 18th July, 2012 at 12:36 am

    Great Vid.

  • sommy7
    Reply sommy7 Tuesday 17th July, 2012 at 9:43 pm

    Wonderful collection

  • Reply srslyalex Tuesday 17th July, 2012 at 8:11 pm

    Can’t believe the Summer collections are out when it’s still freezing outside! 😛

  • Reply cindyfeng92 Tuesday 17th July, 2012 at 7:29 pm

    absolutely gorgeous

  • Reply RachelMoon Tuesday 17th July, 2012 at 6:46 pm

    cool 🙂

  • Reply julzjulzz Tuesday 17th July, 2012 at 6:45 pm

    Greta video!

  • Reply becci19 Tuesday 17th July, 2012 at 6:37 pm

    awesome video

  • smurfette
    Reply smurfette Tuesday 17th July, 2012 at 6:33 pm

    great video

  • Reply ena beans Tuesday 17th July, 2012 at 5:49 pm

    I don’t really have the figure for this maxi-dress/shirt trend, but these look much more structured,maybe? Definitely love the shifts and the patterns though 🙂

  • Reply adnrew Tuesday 17th July, 2012 at 5:45 pm

    nice

  • Reply Zerotolove Tuesday 17th July, 2012 at 5:14 pm

    I absolutely LOVE this brand! Favorite!

  • Reply AmberB Tuesday 17th July, 2012 at 5:12 pm

    Cool video

  • Reply rosesforthedead Tuesday 17th July, 2012 at 5:07 pm

    Great video, very artist

    • newbie
      Reply newbie Thursday 19th July, 2012 at 7:56 am

      definitely!

  • Reply lizzie77 Tuesday 17th July, 2012 at 4:58 pm

    Pretty video

  • secretculture
    Reply secretculture Tuesday 17th July, 2012 at 3:19 pm

    I like this video.It seems to capture everything that is happening……interesting insider….

    • newbie
      Reply newbie Thursday 19th July, 2012 at 7:55 am

      agreed

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