In a huge coup for locally owned beauty brand ModelCo, international model and all round babe Rosie Huntington-Whiteley has been tapped as the first non-Australian to front the brand, joining the likes of Danni Minogue, Elle Macpherson and Cheyenne Tozzi.
Every bit the ideal ModelCo ambassador, CEO Shelley Barret has made a clever tactical move in growing her brand reach even further into the US market.
Plus the inadvertent synergy with Huntington-Whiteley’s other ambassadorships with Victoria’s Secret and Burberry only work in the beauty brands favour.
Stay tuned for images set to drop closer to summer in September this year which will be shot on location at Hayman Island.
What do you think of the ambassadorship? Are you a Tan In A Can fan?