Rosie Huntington-Whiteley New Face Of ModelCo

In a huge coup for locally owned beauty brand ModelCo, international model and all round babe Rosie Huntington-Whiteley has been tapped as the first non-Australian to front the brand, joining the likes of Danni Minogue, Elle Macpherson and Cheyenne Tozzi.

Every bit the ideal ModelCo ambassador, CEO Shelley Barret has made a clever tactical move in growing her brand reach even further into the US market.

Plus the inadvertent synergy with Huntington-Whiteley’s other ambassadorships with Victoria’s Secret and Burberry only work in the beauty brands favour.

Stay tuned for images set to drop closer to summer in September this year which will be shot on location at Hayman Island.

What do you think of the ambassadorship? Are you a Tan In A Can fan?

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9 Comments

  • Reply foxoduck Thursday 13th June, 2013 at 7:44 pm

    Just gorgeous!

  • Reply daysofourlives123 Sunday 9th June, 2013 at 12:18 pm

    Shes so pretty! She’ll rocket that brand into stardom for sure!

  • Reply Whatthe Monday 3rd June, 2013 at 8:37 pm

    She’ll do them proud.

  • Reply amanda6393 Thursday 30th May, 2013 at 9:31 am

    Love Tan In A Can.

  • Emily Quan
    Reply Emily Wednesday 29th May, 2013 at 5:54 pm

    Match made in heaven!!!

  • Reply BellaB Wednesday 29th May, 2013 at 2:16 pm

    Yep, this seems clever.

  • DearMonet
    Reply DearMonet Wednesday 29th May, 2013 at 12:27 pm

    She is stunning! Great coup for Model Co…..x

  • Luci
    Reply Luci Wednesday 29th May, 2013 at 11:30 am

    She is stunning!

  • Reply dj23249 Wednesday 29th May, 2013 at 5:40 am

    Stunning, a great choice

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