As always Rihanna brings the sexy in this Film Noir inspired short film for Armani Jeans and Emporio Armani underwear.
The film is set in New York against a backdrop of garage walls and car seats, the result is both chic and sensual.
The campaign itself was lensed by one of fashion’s favourite photographers Steven Klein, and reflects the industrial and urban aesthetic of the seasons collection.
The film was shot by Johan Renck (who has shot for celebrities including Madonna) who effortlessly unifies traces of metropolitan storytelling with film noir references, with a modern and almost ironic finish.
Check out the video for yourselves below or head to Armani.com for more!
34 Comments
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not a fan sorry!
Cool video!
nice ad, but well ya not so sure about the hairstyle
sorry, i dont like her hair at all…
probably going to be crucified for saying this but I love everything up until the point where they show her blonde mess. It’s not the colour that bothers me, it’s the cut and styling of it. It looks like a mix between 90s Nick Carter and bad papier mache.
Amazing
what the hell happened to her hair!!!!
She shouldn’t have gotten that hair cut
amazing, i say!
the add is really good
Hot!
great video
awesome video – she is so so talented
this is one amazing ad..though i am also not a fan of her new hairstyle
Armani always has fab ads, this is no exception
Rihanna looks great as always- love the clip!
Nice
stunning and sexy!
I love the video but her hair looks awful!
She used to be a stunner but now looks similar to a 12 year old boy… sad
not keen on the hair
gorgeous!
Gotta love this chick!
Not to sure.
Dont like the hair!
amazing clip 🙂
this is pretty cool, i havent seen any of their ads before
Wow didnt realise the uber-unflattering bowl cut was back or just how many tattoos Rihanna has. It was okay, I preferred Megan Fox’s ad for Armani.
She is amazing!
Great vid!
She is so incredibly talented and beautiful – can’t help but be jealous 🙂
so true! she is so young too!