BY: VANESSA ROBERTS
From arctic icy tones to beguiling baby blonde, there’s no escaping the fact that the coolest blonde shade of them all, platinum, is getting all the attention again this season.
Minimal, monochrome, and celebrity-endorsed, there’s nothing we don’t love about the metallic shade – except of course, the gruelling upkeep.
Like most things that are difficult to obtain – and maintain (a red Chanel 2.55 and a healthy bank balance spring to mind, or is that just me), platinum hair is worth every bit the pain. Whilst the upkeep may be more than you’d like, the results are undeniably fierce.
So whether you’re planning to dip your toe into the more welcoming warmer platinum blonde waters, or you’re on the fast track to the arctic with an ashy metallic pearl, there’s no better time to take the platinum plunge than NOW.
To get you ready this season, we’ve curated 20 Pinterest-perfect ways to rock platinum hair for summer.
(And for daily hair inspiration, be sure to follow us on Pinterest!)