If there is one thing I love, it is a family run business. Recently I had the great pleasure of meeting the amazing siblings behind the latest Australian fashion label taking the industry by storm.
The brainchild of Chloe, Emily and Ven Gialouris, She’s Electric is my new favourite destination for affordable, super chic outfits.
The key for me to this label is curation, execution and a crack team. The She’s Electric gang have nabbed Anni Hall, formerly of Vogue to head up a unique online magazine experience, featuring editorials shot and styled by industry insiders and ‘ones to watch’.
The craziest thing? A new capsule collection is dropped every FORTNIGHT meaning you can get your fashion fix over and over again. The pieces are fashion forward yet there are enough classic numbers to suit the woman at work or the life of the party. These pieces are designed to mix in with your existing wardrobe- the message is fun, fashionable wearability and it reads loud and clear. Prices don’t crack $160 which is just a dream for my wallet.
We will be bringing you more from this talented family soon, so stay tuned!
In the meantime check out the HOT campaign shots, and head to the website now to start shopping.