With the amount of high street X high end designer collaborations on the market these days, it is hard to get excited every time a new one.
But get excited we must for the latest Target collab- with Phillip Lim!!
The Wall Street Journal broke the news yesterday with an exclusive interview with Lim, check out some of the highlights below:
On how the collaboration was born: “It was a courtship for five years, and what was exciting to me this time around is that they gave me the opportunity to do lifestyle instead of a capsule collection of dresses or blouses and something that might be diffused. It was the chance to really create a new concept of wardrobe and accessories to address the modern day citizen.”
On his design process for the collaboration compared to his high-end label: “The process to me is the same. I approach it with the same vigilance, the same process I would with my own brand. I think the only difference is maybe the context and the scale, because they’re huge. For us, this little tiny brand, there’s a lot more at stake.”
On his inspiration for the collection: “I think that what the most interesting thing to me with this collection was that section of it [bags]. It’s this concept of ‘on-the-go’ for men and women who live a multi-textural, multi-faceted lives and are always time poor. In the collection, I developed this whole system of travel and kits that make life easier—that were pack and go, grab and go.”
The Phillip Lim for Target collaboration is set to hit stores in the US on September 15th so get your mail forwarding services ready!
Watch Lim chatting to the WSJ, and a sneak peek at the collab below!