Olivia Palermo Fronts Rochas’ New Fragrance Advertising Campaign

The first image of Olivia Palermo as the face of Rochas’ new fragrance Les Cascades de Rochas, has finally dropped and it most certainly isn’t what I expected.

Rather than a sultry advertising campaign – as is often the norm from many major perfume houses – Olivia is photographed here looking practically giddy with pleasure, head thrown back in absolute delight. The effect is both charming and carefree and sure to attract the younger consumer the luxury fashion house clearly craves.

Shot by Camilla Akrans by the fountain outside of Paris’ Palais Royal, the campaign cleverly takes its inspiration from Apollo’s fountain in Delphi with the perfume itself a heady mix of musk, mango, pinapple, and bergamot with notes of Sichuan pepper.

No word on whether the fragrance will officially launch in Australia as of yet however it is now available in France with other European countries to follow from August.

What do you think about the new ad?

Image courtesy of Fashionista.com

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26 Comments

  • Reply yslyenom Tuesday 23rd April, 2013 at 11:33 pm

    Love the bottle.

  • lanalang
    Reply lanalang Monday 31st December, 2012 at 9:30 am

    The ad is gorgeous and the perfume sounds lovely!

  • Reply fifi73 Monday 15th October, 2012 at 9:39 am

    Wow, she looks amazing!

  • Reply jarjar Wednesday 20th June, 2012 at 8:12 am

    looks like fun

  • Reply Blossoms Friday 25th May, 2012 at 7:51 am

    The ad is feminine and fresh.

  • Reply Blossoms Friday 25th May, 2012 at 7:46 am

    This is a nice photo.

  • Reply Crystal Monday 21st May, 2012 at 8:54 am

    pretty

  • Reply pearl06 Saturday 19th May, 2012 at 4:06 pm

    fab

  • Reply midnightstarfish Saturday 19th May, 2012 at 12:49 pm

    it looks so glowy!

  • Reply daysofourlives123 Saturday 19th May, 2012 at 11:42 am

    Fragrance looks nice. Not a fan of miss palermo. Who is she? I thought only very famous people fronted fragrance campaigns? Sure it smells pretty though.

  • Reply kymheaton Friday 18th May, 2012 at 9:19 pm

    lovely!

  • Reply Anastasia Friday 18th May, 2012 at 4:47 pm

    Love it, she looks beautiful!

  • Reply KNY Friday 18th May, 2012 at 9:32 am

    Very pretty.

  • Luci
    Reply luci321 Friday 18th May, 2012 at 9:24 am

    This isn’t quite the look that she is famous for… Love all her fashion but she’s not quite the ‘sweet n innocent’ one is she…

  • Reply EliseA Friday 18th May, 2012 at 8:13 am

    Oh Olivia Palermo! I want to hate you but I can’t. Your dress sense is too amazing!

  • Reply lizzie77 Friday 18th May, 2012 at 1:47 am

    nice fragrance to look for

  • Reply cindyhu_1234 Friday 18th May, 2012 at 12:48 am

    she’s gorgeous!

  • Viggy
    Reply Viggy Thursday 17th May, 2012 at 11:53 pm

    Not a fan of the image

  • Reply juju91 Thursday 17th May, 2012 at 9:48 pm

    Gahhh she’s so gorgeous.

  • sommy7
    Reply sommy7 Thursday 17th May, 2012 at 9:26 pm

    Sounds like a good mix for a fragrance-one to watch

  • Reply ichigolove01 Thursday 17th May, 2012 at 8:51 pm

    She looks gorgeous

  • Reply traanster Thursday 17th May, 2012 at 8:08 pm

    So pretty *o*

  • Reply jennybean Thursday 17th May, 2012 at 7:38 pm

    Ooh, it looks fresh!

  • Reply Jenny Thursday 17th May, 2012 at 7:15 pm

    pretty!

  • Reply AmberB Thursday 17th May, 2012 at 6:47 pm

    I love the shot, but I have no idea why she is famous!?

  • Reply KatP Thursday 17th May, 2012 at 4:45 pm

    Its fantastic! More natural and fun!

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