Introducing ‘Lingerie With Benefits’ – The Shapewear You Need To Have

BY: VANESSA ROBERTS

Long gone are the days when our underwear was the hidden, silent champion of our outfits. What started out as a cheekily exposed bra strap has evolved into the fully-fledged “underwear-as-outerwear” trend. Championed by celebrities, IT-Girls, and regular ladies alike, showing off your assets (and that which supports them) has never been hotter.

Until now however, the idea of showing off your undergarments hasn’t included anything usually deemed “unsexy” such as shapewear. (Who can forget that mortifying scene in Bridget Jones’s Diary when Bridget is caught in the bedroom in her “nanna knickers”? So not cool – and certainly NOT sexy!)

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But thanks to Nancy Ganz’s latest shapewear collection, shapewear is about to undergo a long-overdue revolution. Launching with their ‘Lingerie with Benefits‘ campaign, the brand has created a stunning range of figure-enhancing undergarments which is fashion-forward, sexy and modern.

Shot by renowned fashion photographer Steve Chee, the fashion-forward campaign challenges the conservative notions of shapewear whilst stating a pretty convincing case for where the usually-secret category is headed. This is shapewear that’s designed to be seen – and talked about.

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A fusion of delicate lingerie and powerful shapewear, Nancy Ganz has blurred the lines to offer functional, shaping lingerie. The Art Deco-inspired-yet-contemporary detailing on the garments, combined with innovative flocking technology ensures you’ll be kept trim and taught in all the right places.

And – if you’re not on-board with shapewear yet, you should be. The right shapewear helps you to create a flawless, smooth silhouette that’s free of lumps and bumps caused by regular underwear. Shapewear is the secret weapon of celebrity stylists who rely on these powerful undergarments to create photo-ready perfection for their clients.

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With event season right on our doorstep, this new collection could not have come at a better time.  If you’re planning to walk down the red carpet, the aisle, enjoy a day at the races or any other special occasion that calls for a perfected silhouette, we recommend you update your knicker drawer with some stylish shapewear – pronto.

Throw your ‘Bridget Jones’ fears to the curb, the risk of cringe is zero. Your shapewear no longer needs to be your hidden secret. It is instead fashion-forward, sexy, and modern – leaving you to feel beautiful and confident.

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The Nancy Ganz ‘Lingerie with Benefits’ collection is now available at Selected Myer and David Jones Stores and Boutiques across Australia and New Zealand.

The full collection is also available online at www.nancyganz.com.au 
You can follow them on Instagram and Facebook

 

This story was brought to you in collaboration with Nancy Ganz

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1 Comment

  • Reply Alina B Thursday 3rd November, 2016 at 12:03 pm

    I love this – thank you for the intro BWA. Sure beats my skin toned grandma contour garments 😉

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