Myer and Sass & Bide Join Forces

The Australian fashion and business worlds were abuzz yesterday with the shock news that Myer will acquire a 65 per cent stake of the much loved Australian label Sass & Bide for a cool $42 million. Myer has released a statement confirming that the well known duo behind the brand Sarah-Jane Clarke and Heidi Middleton “will also retain the ability to harness the creative design and flair that has made the brand so successful to date.”

This news came on the eve of the much anticipated David Jones Autumn/Winter 2011 launch set to happen tonight, and the label has since been pulled from the program.

Regardless of which department store we can shop them in, we are still huge Sass & Bide fans at BWA, and are super in love with their Autumn/Winter 2011 Denim Collection featuring the gorgeous Nicole Trunfio, part of their AW Papa Sucre 2011 Collection.  Check it out below.

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Images: Sassisam

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1 Comment

  • Reply Tweets that mention Myer and Sass & Bide Join Forces -- Tuesday 8th February, 2011 at 5:31 pm

    […] This post was mentioned on Twitter by Jaala Mills , BreakfastWithAudrey. BreakfastWithAudrey said: everyone is buzzing about the myer/sass & bide news…at bwa we are instead salivating over their a/w 2011 denim line! […]

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