In Australian Fashion history, Mercedes-Benz Fashion Week Australia will be broadcasting designers show live from the runway directly to your desktops with IMG Fashion’s latest collaboration with e-tailer JASU.com. This means you can get the front row experience without having to change out of your PJ’s!
If you want to experience the atmosphere of Fashion Week, in Sydney’s Martin Place will be a giant screen which will be also stream the collections straight from the runway. To make your fashion viewing experience that much more chic, Pelicano is hosting a pop up bar which will serve meals, host live DJs and cocktails.
Excitingly, our very own Nicole Warne of Gary Pepper will be hosting the live streams with pre and post show coverage and interviews.
Stay tuned for shows from some of our brightest designers including Camilla & Marc, Ellery, Romance Was Born, Dion Lee, Bec and Bridge, and Michael Lo Sordo.
So get excited lovely BWA’ers! Today marks the official kick off of Mercedes-Benz Fashion Week Australia which run for a week packed to the brim with shows, street style, on and off site excitement and so much more!
Keep checking back right here at BWA for exclusive Behind The Scenes interviews, street style and polariod snaps, beauty tutorials, interviews and so much more!
Bring on MBFWA for 2013!