It’s time to scream! It’s time to fangirl! It’s time to bow down before the iconic doors! The wait is over for all you makeup fanatics. French cosmetics chain Sephora finally opened in Australia, on December the 5th.
Take a deep breath because you’re about to walk into paradise. Yeah, I know, it’s better than an actual rainbow. Step into this mesmerising place and get ready to be captivated by the impeccable and luxurious colours of more than a hundred brands. It’s the place to be to find your essential foundation and ruby red lipstick with the help of beauty advisors. Beauty-heaven will be at your fingertips.
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The festive season is an excuse to wander around this lavish, magical two-storey building, where you will find everything gift-worthy from fragrance to bath and body products. “Limited” is definitely not a word to describe this divine store. Sephora also offers men products such as fragrance and skincare sets, which is a great bonus.
Fiddle away with eager, bright eyes, and gasp as delightful brands gleam at you! Sephora’s private label, Marc Jacobs Beauty, Formula X, Tarte, Urban Decay and NARS are all exquisitely immersed in Sephora’s sophisticated black and white store in Sydney’s Pitt Street Mall.
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The wait was definitely worth it for the eager makeup enthusiasts who lined up overnight to enter when doors opened on the 5th. (The first few hundred customers were greeted with gifts and confetti at the grand opening at 12pm.)
This mega cosmetics chain is owned by fashion behemoth, LVMH Moët Hennessy Louis Vuitton. Without a doubt, American makeup gurus on YouTube have contributed to the hype as they raved about makeup from Sephora that weren’t available in the Australian market yet.
And if you’re envying Sydneysiders right now from all the hype, don’t you worry! Sephora proposes to open more stores across the country eventually. But for now, to all you Sydneysiders, enjoy the abundant makeup brands all under one iconic roof.
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SEPHORA Australia Country Manager, Fiona Novak said “Our Sydney launch has broken sales records for any SEPHORA opening, and the atmosphere in store is simply electric!”
Would you (or did you) queue up on opening day to be one of the first shoppers? If you have any experiences with Sephora (does it live up to the hype for you?), we’d love to know in the comments below!