Lanvin’s Latest Campaign Feat. Real People

Lanvin is a fashion house well known for stepping outside the box when it comes to campaigns and Alber Elbaz has taken an unexpected turn this season (although no more unexpected than his summer campaign filled with snakes, or his amazing H&M fashion film).

This season, Elbaz takes the growing public sentiment for “real women” to be featured in advertising and fashion seriously, casting real-life non models to sport his latest collection.

Elbaz has chosen men and women ranging from 18-80 to be shot by Steven Meisel in his latest couture creations.

Says Elbaz to WWD, “I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes. It felt like a crazy family, and I like that.”

The shots speak volumes about Lanvin, Elbaz, Meisel, and the fact that so much of beauty comes from confidence.

I can’t wait to see the full campaign shots hit the nets and mags in September!

In the meantime check out the few that have been released below.

Images: WWD.com

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51 Comments

  • Reply yslyenom Tuesday 30th July, 2013 at 3:28 pm

    Love the bags in the last photo.

  • Reply thugsy Wednesday 25th July, 2012 at 6:52 am

    Great

  • Reply doogs Wednesday 25th July, 2012 at 6:46 am

    beautiful

  • Reply bardie Wednesday 25th July, 2012 at 6:39 am

    nice

  • Reply jarjar Wednesday 25th July, 2012 at 6:36 am

    I love it

  • Fashionista8P
    Reply Fashionista8P Tuesday 24th July, 2012 at 9:33 am

    love the first photo

  • Reply vikki18 Monday 23rd July, 2012 at 5:28 pm

    nice

  • Reply fizzybubbles Sunday 22nd July, 2012 at 11:17 pm

    argh! teasers! give me more! busting to see the rest of the campaign, this is brilliant.

  • Discomilk
    Reply Discomilk Sunday 22nd July, 2012 at 7:03 pm

    lovely 🙂

  • Reply T1NA Sunday 22nd July, 2012 at 6:40 pm

    such a great idea!

  • Reply Zerotolove Sunday 22nd July, 2012 at 2:51 pm

    Can’t wait to see more! x

  • Reply leckytomato Saturday 21st July, 2012 at 11:11 pm

    good

  • Reply Ange Saturday 21st July, 2012 at 10:55 pm

    Wow nice

  • Reply coyleshana Saturday 21st July, 2012 at 8:46 pm

    sassey!!

  • Reply cuby_rop Saturday 21st July, 2012 at 7:15 pm

    that’s a pretty ingenious idea to gain exposure within regular people circles

  • Reply MsKimo Saturday 21st July, 2012 at 7:09 pm

    Can’t get over this, I love it. Can’t wait for the full release.

  • Reply fifi73 Saturday 21st July, 2012 at 2:42 pm

    What a great idea, lovely photos….

  • Reply AmberB Saturday 21st July, 2012 at 2:02 pm

    great concept!

  • Reply rosesforthedead Saturday 21st July, 2012 at 11:11 am

    Love the photos

  • Reply blackcab Saturday 21st July, 2012 at 11:08 am

    cool

  • Reply teekendall Saturday 21st July, 2012 at 10:30 am

    will be interesting to see all of them.

  • Discomilk
    Reply Discomilk Saturday 21st July, 2012 at 8:59 am

    great photos!

  • Reply jreilly Saturday 21st July, 2012 at 8:25 am

    fantastic idea using real women

  • Reply cadam Saturday 21st July, 2012 at 8:19 am

    love 2nd shot,stunning

  • Reply jolesley Saturday 21st July, 2012 at 6:36 am

    great to see real people being used

  • Reply dj23249 Saturday 21st July, 2012 at 6:24 am

    A classic and older look that is amazing

  • Viggy
    Reply Viggy Saturday 21st July, 2012 at 1:31 am

    great pics

  • Reply Lovely65 Friday 20th July, 2012 at 9:46 pm

    amazing

  • Reply cindyfeng92 Friday 20th July, 2012 at 7:31 pm

    interesting

  • Reply MsKimo Friday 20th July, 2012 at 7:10 pm

    LOVE.

  • Reply paperplane__x Friday 20th July, 2012 at 6:10 pm

    aww thats no nice

  • Reply Senorita Friday 20th July, 2012 at 5:14 pm

    love those photos

  • smurfette
    Reply smurfette Friday 20th July, 2012 at 5:08 pm

    awesome

  • Reply cindyhu_1234 Friday 20th July, 2012 at 5:06 pm

    looks so cool!

  • Reply leckytomato Friday 20th July, 2012 at 5:00 pm

    looks good.

  • lanalang
    Reply lanalang Friday 20th July, 2012 at 4:40 pm

    Amazing pictures!

  • aimzybabe
    Reply aimzybabe Friday 20th July, 2012 at 3:45 pm

    Gorgeous. I adore Lanvin. And I love how Ebaz has used models ranging from 18 – 80 years old. His work can be classy on all ages.

  • Reply RachelMoon Friday 20th July, 2012 at 3:38 pm

    nice

  • Reply Whatthe Friday 20th July, 2012 at 3:28 pm

    Cool – real people are interesting. That is to say, these ‘real’ people probably own a pair of trackies too.

  • Reply Tashie Friday 20th July, 2012 at 2:34 pm

    Intrinsic!

  • violetflower61230
    Reply violetflower61230 Friday 20th July, 2012 at 1:41 pm

    Amazing

  • Reply ragdollbaby Friday 20th July, 2012 at 1:09 pm

    Great campaign. Unique models

  • Reply srslyalex Friday 20th July, 2012 at 12:54 pm

    Love the peplum dress!

  • Reply maggielyly Friday 20th July, 2012 at 12:51 pm

    that’s so cool!

  • sommy7
    Reply sommy7 Friday 20th July, 2012 at 12:45 pm

    Classic looks

  • Reply dina Friday 20th July, 2012 at 12:34 pm

    These photos are amazing!

  • Reply godsaur Friday 20th July, 2012 at 11:39 am

    hot

  • Reply vikki18 Friday 20th July, 2012 at 11:34 am

    awesome!

  • Reply KNY Friday 20th July, 2012 at 11:25 am

    Love those photos!

  • Reply Cinthia Friday 20th July, 2012 at 11:13 am

    very intriguing

  • Reply Ange Friday 20th July, 2012 at 11:11 am

    wow!!

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