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Label Love: May The Label Spring 2012

If you haven’t yet, now is the time to get acquainted with Melbourne based brand, May The Label. Their latest collection Where The Light Is for spring 2012 is a bright, bold visual feast that has us jumping up and down for the sunshine!

Designer Georgia Phillis indulged her love of minimalism and verstatility of basic tones by expertly employing crisp whites with pops of sorbet yellows, pinks and greens. A touch of daring shines through in delicate lace and oriental prints. The collection showcases some signature May The Label details inΒ exaggerated sun-ray pleats, cut-outs, ruffles and peplums.

What do we love most about May The Label? Everything is priced between $59 – $319, which means you can update your wardrobe for Spring without having a financial heart attack.

Check out the campaign shots below as well as their gorgeous campaign video!

 

 

 

MAY Spring Summer 2012 ‘Where The Light Is’ from May on Vimeo.

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32 Comments

  • Reply Cinthia Wednesday 1st August, 2012 at 11:23 pm

    cute

  • Reply leckytomato Wednesday 1st August, 2012 at 3:03 pm

    nice shots.

  • Reply thugsy Wednesday 1st August, 2012 at 8:09 am

    love

  • Reply doogs Wednesday 1st August, 2012 at 8:04 am

    I love it

  • Reply bardie Wednesday 1st August, 2012 at 7:54 am

    fun

  • Reply jarjar Wednesday 1st August, 2012 at 7:47 am

    lovely

  • Reply Cindizzle Tuesday 31st July, 2012 at 8:53 pm

    cant waut for summer!

  • Reply RachelMoon Tuesday 31st July, 2012 at 7:26 pm

    so pretty and very well priced πŸ™‚

  • judi1
    Reply judi1 Tuesday 31st July, 2012 at 4:10 pm

    Love the black dress with the lace.

  • Reply jones Tuesday 31st July, 2012 at 11:01 am

    omg i love that black lace top πŸ˜€

  • newbie
    Reply newbie Tuesday 31st July, 2012 at 12:45 am

    model looks scary…

  • Isabella
    Reply Isabella Sunday 29th July, 2012 at 9:29 am

    So fun and summery!

  • Reply cindyhu_1234 Sunday 29th July, 2012 at 8:15 am

    Pretty πŸ™‚

  • Fashionista8P
    Reply Fashionista8P Saturday 28th July, 2012 at 12:32 pm

    love the dresses

  • wanita
    Reply wanita Saturday 28th July, 2012 at 12:21 pm

    the pink dress is gorgous would love to own it

  • Reply cuby_rop Saturday 28th July, 2012 at 11:20 am

    floral paisley prints! In tune with the coming trend for x.

  • Reply fifi73 Saturday 28th July, 2012 at 8:20 am

    Love the colours, so pretty…

  • Reply lizzie77 Saturday 28th July, 2012 at 2:42 am

    love the dynamic colours

  • Reply maggielyly Friday 27th July, 2012 at 7:48 pm

    pretty!!

  • bubsarella
    Reply bubsarella Friday 27th July, 2012 at 6:19 pm

    The collection of colours and prints are divine – sorbets/pastels are just so versatile & compliment just about every skin tone. That cut-out dress is oh-so-pretty!

  • Reply T1NA Friday 27th July, 2012 at 4:24 pm

    the pink dress is divine!

  • Reply Jenny Friday 27th July, 2012 at 3:18 pm

    Love!

  • Reply Whatthe Friday 27th July, 2012 at 2:27 pm

    Spring is in the air.

  • Reply dj23249 Friday 27th July, 2012 at 2:14 pm

    Pretty and bright

  • Reply foxoduck Friday 27th July, 2012 at 1:31 pm

    Can’t wait to wear summery dresses again!

  • Reply godsaur Friday 27th July, 2012 at 12:30 pm

    cute!

  • Reply vikki18 Friday 27th July, 2012 at 12:27 pm

    like it!

    • newbie
      Reply newbie Tuesday 31st July, 2012 at 12:46 am

      agreed

  • secretculture
    Reply secretculture Friday 27th July, 2012 at 11:44 am

    I like the video.The dresses are very fitted which is lovely.The styles are a bit plain but are definitely on trend.Perfect retail.

  • Discomilk
    Reply Discomilk Friday 27th July, 2012 at 10:47 am

    I love the pink dress, its so pretty.

  • Reply fengari Friday 27th July, 2012 at 10:44 am

    Making me dream of summer…

  • Reply KNY Friday 27th July, 2012 at 9:59 am

    Love it, and love the colours..

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