Label Love: Fairground

Fairgroundย isย one of THE up and coming labels to get your hands on in 2012.

Fairground describes their aesthetic as “reflective of the modern juxtaposition between the free-spirited and the structured. The brand encapsulates the transformative styles of the 21st century woman, playing with past shapes and styles, re-inventing them into perennial on-trend, statement pieces.”

Its fast growing cult following is reflected in its already worldwide reach including UK and Japan as well as Australia.

Alice McCall who is well loved internationally for her unique and innovative designs is also the Creative Director of Fairground and injects her exceptional eye for design in bold bright colours, feminine cuts, flattering tailoring and out there prints.

You can snap up Fairground at selected stockists including General Pants or online at Fairground‘s website.

You Might Also Like

42 Comments

  • Reply Outfit Post- Tash: Fun At The Fairground | BreakfastWithAudrey Saturday 15th June, 2013 at 12:10 pm

    […] The pressure was on to find a suitably fabulous and festive outfit and I fell in love at first sight with this number from Fairground, who you can read up on here. […]

  • Reply dj23249 Thursday 29th November, 2012 at 5:56 am

    Love the little white dress but the others are to over the top for me

  • Reply lizzie77 Saturday 6th October, 2012 at 12:01 am

    vibrant colours for Summer

  • Reply vickygrops Tuesday 2nd October, 2012 at 7:21 pm

    love this label!!! the “pretty woman” dress is gorgeous!!!

  • Reply jessicawheelock Monday 27th August, 2012 at 11:01 am

    Fun fun fun!

  • Reply aalana Monday 16th January, 2012 at 11:12 am

    Love it!

  • newbie
    Reply newbie Thursday 12th January, 2012 at 4:25 pm

    great for summer festivals!

  • Reply dapperdolly Sunday 8th January, 2012 at 11:42 am

    Catwalk only perhaps?

  • Fashionista8P
    Reply Fashionista8P Friday 6th January, 2012 at 8:30 am

    beautiful colours, perfect for summer

  • Megan
    Reply NaughtyBaubles Thursday 5th January, 2012 at 11:18 am

    such a fun label!!

  • Reply bwa1 Thursday 5th January, 2012 at 9:32 am

    not my style

  • ivysaurus
    Reply ivysaurus Thursday 5th January, 2012 at 9:22 am

    Not my kind of thing but there are some cute pieces!

  • Reply bardie Wednesday 4th January, 2012 at 6:13 pm

    SHRN so hot right now

  • Reply amandalouise92 Wednesday 4th January, 2012 at 6:06 pm

    the play suit is so cute!

  • Reply leighbonello Wednesday 4th January, 2012 at 4:56 pm

    Such cute clothes!

  • Reply fifi73 Wednesday 4th January, 2012 at 9:15 am

    Wow, so fun and flirty….. Perfect for summer…..

  • Reply Tashie Wednesday 4th January, 2012 at 9:02 am

    Love this line!!

  • spunkx
    Reply spunkx Wednesday 4th January, 2012 at 8:07 am

    young and fun!

  • Reply balibabe7 Wednesday 4th January, 2012 at 8:02 am

    What funky designs ๐Ÿ˜€

  • hausoftina
    Reply hausoftina Wednesday 4th January, 2012 at 7:34 am

    I’m not the biggest fan of these pieces, but I quite like the white dress!

  • Reply tessarella Wednesday 4th January, 2012 at 7:31 am

    So cute and playful

  • Reply KatP Wednesday 4th January, 2012 at 7:15 am

    Cute but not me :/

  • Reply melissacicero Wednesday 4th January, 2012 at 6:26 am

    Really quirky

  • Reply juliew Wednesday 4th January, 2012 at 6:14 am

    great patterns

  • Reply keshi20 Wednesday 4th January, 2012 at 12:49 am

    Lovely ๐Ÿ™‚

  • sommy7
    Reply sommy7 Tuesday 3rd January, 2012 at 11:22 pm

    Love the bananas on the frocks..Kool Kool

  • devilsbanquet
    Reply devilsbanquet Tuesday 3rd January, 2012 at 11:05 pm

    These prints are the best

  • Reply UNoPoo Tuesday 3rd January, 2012 at 9:46 pm

    Cute and playful!

  • Reply shell0606 Tuesday 3rd January, 2012 at 9:21 pm

    So cute ๐Ÿ™‚

  • Reply chrystal Tuesday 3rd January, 2012 at 8:14 pm

    fun, too kooky for me.

  • Legssss
    Reply Legssss Tuesday 3rd January, 2012 at 7:29 pm

    love these prints

  • Reply themissus Tuesday 3rd January, 2012 at 6:12 pm

    Adorable and playful!

  • Reply lynn Tuesday 3rd January, 2012 at 6:11 pm

    Cant wait

  • Reply MsKimo Tuesday 3rd January, 2012 at 6:01 pm

    Quirky fun.

  • Reply Whatthe Tuesday 3rd January, 2012 at 4:39 pm

    Cute little white playsuit !

  • Reply ichigolove01 Tuesday 3rd January, 2012 at 4:07 pm

    I love the style! It’s so quirky and fun

  • Reply JENNIFAARRH Tuesday 3rd January, 2012 at 3:44 pm

    love it!

  • Reply traanster Tuesday 3rd January, 2012 at 3:09 pm

    So cute!

  • comebacks
    Reply comebacks Tuesday 3rd January, 2012 at 3:08 pm

    This isn’t really my style.

  • eleanore
    Reply eleanore Tuesday 3rd January, 2012 at 2:54 pm

    perfect for those summer days

  • missbonnieblu
    Reply missbonnieblu Tuesday 3rd January, 2012 at 2:43 pm

    This is fantastic!!

  • Reply i-n-u-r-e Tuesday 3rd January, 2012 at 2:38 pm

    Loving the kooky prints!

  • Leave a Reply

    Your email address will not be published.