Fairground is one of THE up and coming labels to get your hands on in 2012.
Fairground describes their aesthetic as “reflective of the modern juxtaposition between the free-spirited and the structured. The brand encapsulates the transformative styles of the 21st century woman, playing with past shapes and styles, re-inventing them into perennial on-trend, statement pieces.”
Its fast growing cult following is reflected in its already worldwide reach including UK and Japan as well as Australia.
Alice McCall who is well loved internationally for her unique and innovative designs is also the Creative Director of Fairground and injects her exceptional eye for design in bold bright colours, feminine cuts, flattering tailoring and out there prints.
You can snap up Fairground at selected stockists including General Pants or online at Fairground‘s website.