A couple of months ago Aussie fashion stalwart, Katies reached out to me to see if I would be interested in helping to form what is known as their ‘Katies Collective’…
As part of their over-arching “#Rediscover Katies” movement (it’s HUGE), the brand is undergoing a complete makeover which encompasses: their clothing – lots of modern designs at price-points that actually do remind you of the ’80’s (very affordable); their online shopping offering – a big and dynamic website that is constantly updated; their stores – 158 stores nation-wide will be re-vamped; and of course, the introduction of their Katies Blog (that’s where I come in.)
Now fully up and running, the Katies Collective is a group of blogging ladies from all walks of life who are helping to ‘digitise’ Katies and bring the once (dare I say, “mumsy”) label into the 21st Century. I have to admit I was a teensy bit sceptical at first (jersey mu-mu anyone?) but upon thorough inspection of their new-look ranges I have to say I was very impressed!
The Katies Summer collection includes all the staples you will need for summer, with great cuts and colours, as well as a very comprehensive sizing range (8-22 in some cases) and I was more than happy to get involved. To read some of my first “style edits” for Katies please click here and here. To read my interview with Katies click here.
In biggish news, next week I’ll be unveiling my inaugural outfit post for both Katies and BWA where I will show you how I wear some of my favourite Katies pieces – ie on myself. (…Yes, I left my comfort zone at the door for that one!)
P.s To coincide with everything, I have arranged a large give away with Katies for our lovely readers. There will be several hundred dollars of vouchers up for grabs (coming soon)