Launched as a menswear label in 2004, cult label Rag & Bone has gone from strength to strength since releasing their womenswear line, and has again cast Kate Moss herself in their Spring 2013 campaign.
Shot in Mossy’s homeland, in Gloustershire, Alasdair McLellan perfectly captures the supermodel in a series of casual chic campaign shots featuring some amazing pieces from the seasons outerwear offerings- a worn-looking acid green leather jacket, button up tees, and leather pants.
Says designer Marcus Wainwright of the campaign “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.”
Check out Moss in the campaign shots below.