The Australian fashion industry is rich with an endless pool of independent and locally owned brands, offering everything from chic tailoring and stylish resort wear to sustainable brands and fashion-forward pieces.
Whether you want to make the most of the laid-back aesthetic that Australia is known and loved for, or want to push yourself out of your comfort zone by embracing a new style with the Australian Fashion brand MARCS, shopping from Aussie designers may be the best sartorial decision you’ll make. Regardless of your personal style, it’s impossible not to find something you’ll love.
9 of the best Aussie designers to know in 2024
#1 – Arnsdorf
Arnsdorf is an eco-conscious brand that was relaunched in the Australian market in 2016. This renewed intensity has quickly landed it in the wardrobes of style editors, influencers, and fashion-forward customers worldwide.
The brand embraces transparency and has won over thousands of loyal customers with transparent pricelists, a B Corp Certification, and clothing pieces that are not only created with stunning tailored finishes but have a complete information sheet for each piece, including who made it.
#2 – Aje
Aje is known for making a statement, with often colourful and bold silhouettes that offer a unique feminine edge you will struggle to find anywhere else. Created to bridge the gap between laidback beachwear and sophisticated city glam, Aje is made to be effortless elegance.
The label was founded in 2008 by friends Adrian Norris and Edwina Forest and has since become an internationally recognised contemporary Australian label. If you are looking for a dress for a special occasion, you can’t go wrong here.
#3 – Lee Mathews
Lee Mathews is a long-standing and internationally respected fashion designer and has been the go-to for functional yet stunning pieces for over 20 years. The brand’s iconic mix of classic wardrobe staples, daringly bold colours, and top-quality craftsmanship have resulted in a simple but ageless collection.
One of the hardest parts of building a capsule wardrobe is finding pieces that will not only stand the test of time in quality and make but will carry you through the ever changing environment of the fashion world. The brand has significantly simplified this process with timeless pieces that will never go out of style.
#4 – Matteau
Matteau can best be described as a ‘grown-up take on beachwear’ and has become a firm favourite with A-listers, both locally and internationally. A quick look at their collections can easily explain their growing popularity.
The brand is committed to designing swimwear that is flattering to wear for all body shapes, and their complementing dresses and cover-ups will make you the most sophisticated woman by the pool.
#5 – Oroton
Oroton is a heritage Australian brand that was first started in 1939 and has built a loyal following with its premium accessories and clothing line. With over 80 years of experience in design and innovation, the brand was pushed to new heights under the watchful eye of new creative director, Sophie Holt.
This re-imaging has given the brand a new lease of life and opened the doors to fresh markets with renewed popularity. This was primarily achieved with new collections featuring modern and sophisticated leather goods as well as ready-to-wear collections.
#6 – Christopher Esber
Christopher Esber has been designing clothes women want to wear since 2010 and has used that time to cement himself in the international fashion world, building a cult following of top celebrities who love and embrace the brand’s aesthetic.
The Australian designer often credits his home as inspiration for his designs, which are made to embrace relaxed fits, menswear-inspired touches and intricate details, which all come together to mix elegant minimalism and chic edginess in the best possible way.
#7 – Venroy
Venroy was born and bred in the heart of Bondi, becoming the poster child for the ultimate laid-back, beachside Australian style. The company is centred around making effortlessly relaxed clothing for both men and women, using only the best in luxurious fabrics like linen, organic cotton, cashmere and silk.
These top-quality fabrics combined with playful colours and comfortable fits will guarantee that you will look just as stylish walking along the beachside in Bondi itself as you would in the bustling streets of a chic European city.
#8 – Camilla and Marc
Camilla and Marc is a contemporary Australian label that was created by siblings Camilla Freeman-Topper and Marc Freeman. Their goal is simple: to create a line of luxurious yet easy-to-wear pieces that seamlessly merge feminine grace with striking androgynous shapes.
The label is known and loved for its high-quality tailoring and stunning dresses, making it a fantastic go-to option for those wardrobe staples.
#9 – Emma Mulholland On Holiday
Fun patterns, slogan tees and whimsically cute accessories have become synonymous with Emma Mulholland on Holiday. The collection was created in 2017 by Mulholland, who had already made a name for herself with her namesake label, designed to capture travel’s effortless beauty and spirit.
The designer seeks inspiration from the souvenir looks of the 80s and 90s to embrace the nostalgic charm we all know and love. Emma splits her work between Australia and Bali and works closely with a small family-run textile studio to consciously produce each item she sells.
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