If you’re obsessed with all the beauty techniques and products available to level up your appearance and confidence, then now may be the perfect time to make a business out of it.
The beauty sector in Australia has been growing steadily over the last two years and is expected to reach about 42,800 in employment by 2023, with a significant growth in more niche sectors.
With digital channels helping to bring new beauty ideas and trends in front of consumers, the industry is also primed to capture an increasing portion of our disposable income – estimated to be around 5% between 2019 to 2024.
Furthermore, according to a recent survey, about 40% of Australians are not happy with their looks and constantly compare themselves to others on social media. Helping someone improve their appearance is not just about a superficial, cosmetic operation; it can be about boosting their confidence to lead a happier and healthier life.
In summary: there is plenty of demand and major opportunities to turn your passion for beauty into a thriving business.
Here are 3 of the hottest beauty careers for 2020 and beyond.
#1 – Destination beauty therapy
‘Beauty therapy’ is a broad, umbrella term for a range of services that normally includes facials, waxing, tanning, massage and mani/pedi. Becoming a destination beauty therapist who offers a range of services in the one location, means that you’ll become a one-stop shop for your client’s complete beauty needs.
To get started, there are technical schools and online beauty courses that will teach you the skills to become a flexible and advanced beauty therapist. Ideally you can begin by working at a beauty salon to practice your skills, then open up your own concept.
Once you’ve mastered the basics, you can add niche services to further differentiate yourself from the competition. You might also consider teaming up with a complementary business such as a hair salon, which allows you to leverage the shared clientele and offer a more compelling range of services.
#2 – Lash and brow technician
There has been much change in the trends around eyelashes and eyebrows over the past few years. According to the Pinterest 100 report, the search term ‘next-level long lashes’ are on the rise with a 152% search increase over the past 12 months.
Well-defined eyebrows are still big business, especially with the development of microblading which helps you create the exact shape and colour of eyebrows you want. Sure, the prices are hefty, in the $900-$1500 range, but the huge popularity of this procedure attests to the fact that people will pay big money to have the beauty look they are after.
As far as an eyelash and eyebrow business goes, this niche area is popular that you could have a salon specialising in these services only, without adding any other bells and whistles. And thanks to social media, you can attract and grow your client base for free, which makes this quite a lucrative business when done correctly.
#3 – Makeup Artistry
Being a skilled makeup artist opens up a LOT of opportunities. From movie sets, to bridal makeup, fashion editorials, or as part of a glam squad, the opportunities are endless. As a freelancer, you can have your own schedule and be your own boss.
Making a name for yourself is hard, but the payout for those who persist will be worth it. According to Harpers Bazaar, famous makeup artists are often recognised as celebrities in Australia!
Additionally, you have digital channels such as YouTube or social media at your disposal. Video how-to’s and tutorials are gobbled up by members of the general public who are desperate to learn the skills of a professional makeup artist. And never forget, makeup artistry is an artistically respected field – that’s why there’s an Academy Award category for it!