H&M is all about the collaboration lines, but their latest capsule collection takes a slightly different approach with no less celebrity appeal.
This latest collection is the retail giant’s first true collection for red carpet/event apparel that is super affordable but made out of sustainable materials. The collection has already garnered a celebrity following including Amanda Seyfried, Viola Davis and Michelle Williams.
H&M has employed materials like organic cotton and hemp to ensure that the garments are at least partly eco-friendly.
With Topshop and Zara already on our shores it is only a matter of time before H&M makes the move, we can’t wait! With the collection retailing between $20 and $300 this is definitely something we need in our lives.
What do you think of the collection?