Emporio Armani Spring/Summer 2012 Campaign

We are being swamped by the release of SS campaign shots, but Emporio Armani’s 2012 campaign has to be one of our favourites so far. The clean crisp aesthetic of the shots, the use of willowy Asian models and of course the all sorts of amazing that is Emporio Armani S/S 2012 work together in perfect harmony- there is is an old world classicism that has trickled down from the Hong Kong setting. HK is the epitome of the juxtaposition between old world and new world.

The shoot was lensed by Alasdair McLellan and features models Irina Kulikova, Kendra Spears, Tao Okamoto, Wang Xiao and Florian Van Bael.

The advertising campaign is set to hit the glossy pages of your favourite mag in Feb, but you can check out a first look below.

Images courtesy of Giorgio Armani Australia

 

 

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44 Comments

  • Reply stels Tuesday 26th February, 2013 at 6:22 pm

    huh

  • ivysaurus
    Reply ivysaurus Friday 13th January, 2012 at 10:57 am

    I love the idea behind the location

  • Reply slamontheWWW Thursday 12th January, 2012 at 12:18 pm

    i love this collection!

  • Reply sallync Thursday 12th January, 2012 at 11:59 am

    I also agree the models are far too thin and so dont show the clothes at their best, love the oriental themes though!

  • Reply Ian Thursday 12th January, 2012 at 11:53 am

    stunning, location shots models clothes all stunning. One of the nicest shoots I have seen for awhile

  • Reply lynn Thursday 12th January, 2012 at 10:12 am

    WOW

  • Reply sappheire Thursday 12th January, 2012 at 2:15 am

    hats hats and more hats for summer

  • Reply hannahstoios Wednesday 11th January, 2012 at 7:44 pm

    <3

  • Reply jenniekellett Wednesday 11th January, 2012 at 4:29 pm

    so chic

  • eleanore
    Reply eleanore Wednesday 11th January, 2012 at 3:21 pm

    love the theme

  • Reply Tashie Wednesday 11th January, 2012 at 1:32 pm

    Love the wedges!!

  • Reply dapperdolly Wednesday 11th January, 2012 at 12:02 pm

    Very conservative and B/W contrast, reminds me of classic Channel.

  • Reply tessarella Wednesday 11th January, 2012 at 11:06 am

    wow i love the atmosphere these photos create

  • Reply fifi73 Wednesday 11th January, 2012 at 9:38 am

    Great shots, but agreed on the models….

  • Reply ichigolove01 Wednesday 11th January, 2012 at 9:06 am

    I love the oriental feel to the photos

  • Reply traanster Wednesday 11th January, 2012 at 8:40 am

    I love this photo shoot.

  • Reply livi Wednesday 11th January, 2012 at 8:21 am

    Gorgeous 🙂

  • Reply bardie Wednesday 11th January, 2012 at 7:53 am

    The models need a big mac

  • sbooth29
    Reply sbooth29 Wednesday 11th January, 2012 at 7:52 am

    stunning!

  • Reply jarjar Wednesday 11th January, 2012 at 7:49 am

    elegant

  • Reply ang43@hotmail.com Wednesday 11th January, 2012 at 7:22 am

    Very nice….love whats going on in the backround!

  • Reply darling Wednesday 11th January, 2012 at 5:39 am

    love the theme

  • Reply midnightstarfish Tuesday 10th January, 2012 at 11:49 pm

    Love how they mixed cultures in this campaign !

  • Reply ema4eva1995 Tuesday 10th January, 2012 at 11:26 pm

    interesting shapes

  • Reply ladadidah Tuesday 10th January, 2012 at 9:56 pm

    interesting

  • Reply sappheire Tuesday 10th January, 2012 at 9:02 pm

    Ribbon lining very feminine

  • Reply Claireo Tuesday 10th January, 2012 at 8:22 pm

    very Armani- love it!!

  • Reply amyk3u Tuesday 10th January, 2012 at 7:58 pm

    simple yet so stunning!

  • Reply mummo13 Tuesday 10th January, 2012 at 7:28 pm

    I agree on the models, oriental theme is perfect!

  • Reply MsKimo Tuesday 10th January, 2012 at 7:05 pm

    Love it now, but I’d love it more if the models had a bit more meat. Overall, it’s really beautiful.

  • Reply shell0606 Tuesday 10th January, 2012 at 6:34 pm

    Gorgeous shoeeeees

  • Reply JENNIFAARRH Tuesday 10th January, 2012 at 5:50 pm

    armani <3

  • newbie
    Reply newbie Tuesday 10th January, 2012 at 5:26 pm

    oh so edgy and modern!

  • sommy7
    Reply sommy7 Tuesday 10th January, 2012 at 4:58 pm

    Love the stylish men’s clothing

  • hausoftina
    Reply hausoftina Tuesday 10th January, 2012 at 4:51 pm

    I think that these are some nice photos! I like the oriental theme that they have(:

  • Reply Sarahh Tuesday 10th January, 2012 at 4:38 pm

    Looks great but agreed on the models!

  • missbonnieblu
    Reply missbonnieblu Tuesday 10th January, 2012 at 3:56 pm

    That’s so rad!!

  • Reply lizzie77 Tuesday 10th January, 2012 at 1:51 pm

    Wow love the shots and the theme of HK and China!

  • aimzybabe
    Reply aimzybabe Tuesday 10th January, 2012 at 1:29 pm

    Lovely, but the models are far too skinny and at first I didn’t notice they were women! I only realised they were when I saw their heels.

  • Myra
    Reply myra00 Tuesday 10th January, 2012 at 1:27 pm

    I love the photos and the gorgeous little handbag!

  • Reply thing13 Tuesday 10th January, 2012 at 12:21 pm

    yes those models are too skinny

  • Reply candicelee22 Tuesday 10th January, 2012 at 12:17 pm

    Models are too skinny!

  • Reply ellaEnchanting Tuesday 10th January, 2012 at 12:13 pm

    i love the Oriental theme
    xxx

  • Reply chocolatelace Tuesday 10th January, 2012 at 11:39 am

    the oriental backdrop is beautiful.

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