We are being swamped by the release of SS campaign shots, but Emporio Armani’s 2012 campaign has to be one of our favourites so far. The clean crisp aesthetic of the shots, the use of willowy Asian models and of course the all sorts of amazing that is Emporio Armani S/S 2012 work together in perfect harmony- there is is an old world classicism that has trickled down from the Hong Kong setting. HK is the epitome of the juxtaposition between old world and new world.
The shoot was lensed by Alasdair McLellan and features models Irina Kulikova, Kendra Spears, Tao Okamoto, Wang Xiao and Florian Van Bael.
The advertising campaign is set to hit the glossy pages of your favourite mag in Feb, but you can check out a first look below.
Images courtesy of Giorgio Armani Australia