Drew Barrymore Releases Beauty Line

He’s Just Not That Into You star Drew Barrymore has released a beauty line. Available at Walmart (and online here), the charmingly named “Flower” boasts 181 products, with the cost ranging from five to fourteen dollars (reasonably priced, yes?). Drew spoke to Into The Gloss about the brand. Here are some excerpts. 

Doin’ for the Kids:

“I would love this to be a big company, if we could ever be successful enough to continue on, I wonder if my daughter would one day want to be involved. Not knowing who she’s going to be, or what she’ll want to do, I just liked the idea of a legacy. You know? I really admire these multi-generational companies that you have in fashion and beauty, so I was like, ‘I wonder if I’m building something like that, and that one day… could it ever be?’ It was a nice driving force.”

Flower Power:

“From the beginning, there was a philosophy behind the brand of, what did we want to do that would be different? Because mass makeup is so great right now; it’s really at the top of its game. Prestige makeup has always been great, but there’s such a discrepancy, formula-wise and financially, between the high and the low. I was really out to see if we could build a bridge between the two. We have a different business model—we don’t spend millions and billions on marketing and advertising. Every penny we have actually goes into our formula and packaging.”

Hello 90’s:

“I’m dying to bring back the nineties… I think [the nineties influence] definitely shows up in the line. First of all, you want a toffee lip liner. That and Black Rose are two colors I’ve been wearing a lot, to bring back the nineties. Our Plum lip liner is great for that, as well. I made all of the lip liners with our lab so that they wear really well as lipstick, too—which, again, is really nineties. That’s what we did in the nineties; we wore lip liner as our lipstick!”

About Face:

“I am the biggest lover of makeup on the planet, but I love taking off my makeup and having a fresh face and letting my skin breathe. I don’t wear makeup all day long, every day. I love letting my skin breathe—you have to. But I love going out, and doing a little dot of concealer, and a kiss of something on my lip, and using the lip [product] on my cheek—just having those two items and running out the door. I actually always just double my lipstick as a cheek tint; it’s so great, so easy.”

A Child at Heart:

“I like a sense of playfulness, and we shouldn’t lose that in business or in life. My motto for this whole thing [Flower] is, ‘You’re already beautiful, now let’s play.’ It’s much more about empowerment and playfulness, rather than, like, ‘Be a model, do this look, do that.’ You know? We are who we are—we should celebrate that. Stop fighting it, be silly, do what makes us feel beautiful. Happiness is the best makeup, period.”

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28 Comments

  • newbie
    Reply newbie Monday 15th April, 2013 at 6:56 pm

    pretty!

  • Reply dj23249 Monday 15th April, 2013 at 9:34 am

    Sounds great, will look out for it

  • Reply yslyenom Wednesday 10th April, 2013 at 11:59 pm

    OMG the colours are beautiful!

  • Reply stels Friday 5th April, 2013 at 9:59 am

    cute!

  • Reply angelwings Sunday 10th March, 2013 at 11:03 am

    Like the look but how are we suppose to buy it here.

  • Reply Venga Thursday 7th March, 2013 at 10:30 am

    good luck

  • Reply sappheire Friday 15th February, 2013 at 7:36 pm

    bringing back the 90’s would be a lot of fun

  • Reply dandy_candi Wednesday 6th February, 2013 at 3:14 pm

    Oh I’d love to try some of these products. The polishes look cute. I will have to see if they ship to Australia online!

  • Reply coyleshana Monday 4th February, 2013 at 12:37 am

    Drew just gets more and more beautiful, love her!!

  • hausoftina
    Reply hausoftina Sunday 3rd February, 2013 at 7:30 pm

    The prices sound amazing! It’s a shame these products aren’t sold here in Australia.

  • Reply sezzie87 Thursday 31st January, 2013 at 7:05 pm

    Drew is beautiful

  • Reply ragdollbaby Monday 28th January, 2013 at 11:41 am

    What’s the point of putting up the link saying “Available at Walmart (and online here)”, when there in no Walmart in Australia and they don’t deliver outside of the US?

  • Reply T1NA Sunday 27th January, 2013 at 4:52 pm

    what a cute collection

  • lanalang
    Reply lanalang Friday 25th January, 2013 at 7:23 pm

    Also don’t see anything about no animal testing. So again I would not buy.

  • lanalang
    Reply lanalang Friday 25th January, 2013 at 7:19 pm

    It looks kind of cheap and low quality.. Just hyped because it’s by a celeb. I wouldn’t buy.

  • Reply Jane Friday 25th January, 2013 at 6:40 pm

    The packaging looks very pretty and appealing. Hopefully it is decent quality too.

  • Reply jenniqua Friday 25th January, 2013 at 2:15 pm

    Wow this stuff looks so cool and elegantly simple. I cant wait to try it out.

  • Reply amanda6393 Friday 25th January, 2013 at 8:48 am

    Loce Drew! Would love to try her products.

  • Reply dj23249 Friday 25th January, 2013 at 7:12 am

    Love Drew, Love the range

  • Reply yslyenom Thursday 24th January, 2013 at 11:36 pm

    It’s great to see she has blossomed into a beautiful and confident woman after her troubled childhood.

  • judi1
    Reply judi1 Thursday 24th January, 2013 at 10:31 pm

    I love and totally agree with Drew’s comment: ‘Happiness is the best make-up, period”.

  • sommy7
    Reply sommy7 Thursday 24th January, 2013 at 8:23 pm

    Everything looks so gorgeous, really love Drew too

  • Reply AmberB Thursday 24th January, 2013 at 7:59 pm

    Really cute packaging – I’d definately buy some products to try them out.

  • Reply foxoduck Thursday 24th January, 2013 at 12:35 pm

    Looks great

  • Reply romvar Thursday 24th January, 2013 at 11:58 am

    Love Drew. I hope her beauty line has the stability to last as long as Drew has.

  • Reply vikki18 Thursday 24th January, 2013 at 10:37 am

    love Drew!

  • Reply Sparkles17 Thursday 24th January, 2013 at 10:35 am

    Very interested in the collection, looks beautiful!

  • Reply BellaB Thursday 24th January, 2013 at 10:25 am

    Nice philosophy.

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