Dove is debuting at the 2014 Sundance Film Festival with a short film that delves into the world of social media and how it is effecting the way in which we see beauty.
The 7-minute film titled Selfie is centered around several of teenagers and their mothers who are asked to take selifies that highlight their insecurities about the way they look. The girls and their mothers learn along the way that those parts of themselves that they loathe are features that others consider beautiful.
The inspiration for the film is studies carried out by Dove that found that 63% of women believe social media is influencing today’s definition of beauty more than print media, film and music. Which makes sense. I myself am guilty of body shaming myself after scrolling through the thousands of images of hot bodies on Instagram. It’s a difficult and often demoralizing feeling and one that is interesting to explore.
The film, directed by documentary filmmaker Cynthia Wade sets out to show women (and men) that perhaps the traditional perception of beauty needs to be challenged for our own mental health and wellbeing.
Check out the film below.