BY: VANESSA ROBERTS
If you find yourself automatically navigating to the sale section of any website before you even consider other categories, then you will want to acquaint yourself with Fashion Lane.
Part fashion discovery portal, part bargain hunter’s paradise, Fashion Lane is set to become the avid fashion shopper’s best kept secret. Fashion Lane is your ear to the ground when it comes to sniffing out the best reductions across hundreds of your favourite online stores. This clever website scours over 300 Australian online stores (200+ for New Zealand) such as ASOS, The Iconic, Seed Heritage, Zimmermann, Country Road, ShowPo, Farfetch and Sportsgirl, and it monitors price drops daily.
So how does Fashion Lane work?
#1 – You’re looking for something specific – Let’s say you’re looking for a “Black Dress”. Simply enter in your search terms, and wham – thousands of options are before you (in the case of “black dress” there were a whopping 12,839 results) with discounts of between 79-94% off. Pretty impressive!
You can refine your search based on a number of criteria, such as store, discount amount, price range and popularity. Hovering over any item allows you to check the price history for the item, as well as set a price alert if you’d like to wait a little longer for the price to drop further.
#2 – You’re shopping more broadly, say for “coats” – If you want to see the most reduced coats across all stores, you can simply shop by category to be presented with everything available. When I checked, reductions were between 70-84% off and included a Toni Maticevski jacket reduced from $1250 – $200 (incredible!).
#3 – You want to see the latest price drops from a variety of stores – If you’re feeling the urge to pounce on a bargain, then browsing the category “Today’s Sale“ is where you need to head. This category automatically shows products where the price has dropped in the past 2 days (though you can change the settings to display items that have had a price drop between 24 hours and one week.) And let me just say, there are some amazing bargains here.
On the first page of “Today’s Sale”, we are presented with options such as a Stella McCartney floral dress (above), reduced from $1700 to $255, Oxford leather bags reduced from $499 to $99, David Lawrence coats and jackets reduced from $349 to $99 (below), a Dita Von Teese chemise reduced from $173 to $61, and so it goes on!
Lastly, Fashion Lane scours the interwebs for the very best coupons & deals so you don’t have to. Coupons are displayed at the top of a store’s page, and they’re visible when you hover over any applicable item.
- Many major retailers and brands are included saving lots of time and effort
- Potential to save huge amounts of money easily
- Price alert tool is helpful
- Today’s Sale category is very useful – if not a little too addictive!
- Further filters (such as sizing) would make shopping even easier
- Doesn’t come with a bottomless bank account!
You can visit Fashion Lane here: http://www.fashionlane.com.au