You’d be hard pressed to find anyone in the fashion world who doesn’t know of (and admire) Italian blogging powerhouse Chiara Ferragni. This gorgeous 27 year old with Bambi eyes and a Mensa brain is at the top of the game, and arguably the most influential fashion blogger – ever.
Having last week won the 2014 Bloglovin’ award for Best Personal Blog (adding to her previous wins for other categories) Chiara has come a looooong way since her blog ‘The Blonde Salad‘ kicked off in 2009.
Love blogging megastar Margaret Zhang? Read her guest posts for BWA right here – GUEST EDITOR SHINE BY THREE: HELLO!
Cleverly (and quickly) leveraging off her success as a street style maven, Chiara has morphed beyond the title of “typical fashion blogger”; instead she is a savvy businesswoman and key influencer to be reckoned with. As well as appearing on several catwalks and many MANY a red carpet, Chiara has appeared on Project Runway, has collaborated with Guess, Calvin Klein, Louis Vuitton (among others), has her own successful shoe collection, has written a book, and completed a law degree. According to Womens Wear Daily, Chiara is also far and away the world’s most well-paid “blogger” pulling in around USD $8 million per year. Gulp.
And as if her burgeoning career wasn’t self-evident enough, in April of 2014, Chiara was SIMPSONISED by Matt Groening himself!
Fittingly, since her public fashion journey began, Chiara’s style has also evolved. Where we saw her in a somewhat less-inventive “IT Girl” wardrobe in her early 20’s (think super-heavy makeup, mini skirts, fur, and glitz) today’s Chiara is represented through a much more eclectic and unique sense of style, which features vintage, the quirky, loads of denim, luxury labels and a rather heavy dose of Americana.
Chiara travels the world at a jaw-dropping pace, and is heavily connected to her 4 million fans and followers (2.8 million Instagram fans alone!) – posting as rapidly as the life happening around her (almost always with the tag #theblondesaladneverstops)
Discover some of our other favourite bloggers here – BLOG LOVE: MICAH GIANNELI
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